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Exploring Opportunities: The Creative Journey from Recognition to Action

This comprehensive exploration of opportunity and creativity delves into the essential components of entrepreneurial alertness. It examines how individuals recognize opportunities, the unique cognitive processes involved, and the impact of environmental factors on creativity. Utilizing Wallis' model of the creative process, we analyze the stages of preparation, incubation, illumination, and verification. Each stage highlights the significance of problem definition, contemplation, idea generation, and validation, showcasing how risk and motivation intertwine in the quest for innovative solutions.

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Exploring Opportunities: The Creative Journey from Recognition to Action

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Presentation Transcript

  1. Opportunities and Creativity

  2. Opportunity • What is Opportunity • What is recognition • A Eureka Experience • Spans over time • Is it active or passive

  3. Entrepreneurial Alertness • It is being cognitively Alert • Some people are more alert than others • Can this be taught • Does environment change this (Locus of Control) • Is this genetic • Motivation of Entrepreneur to search for opportunity (environment controlled)

  4. Creativity as grounds to EEE alertness • Unique • Journey beyond to the unknown • Element of risk

  5. Views of Creativity • Individual – ability of the person • Process – mental activity (process) in a person • Environment – External conditions supporting or hindering creativity • Product – concrete results perceived and valued by others

  6. Wallis' model of the Creative process • Preparation • In the preparation stage, we define the problem, need, or desire, and gather any information the solution or response needs to account for, and set up criteria for verifying the solution's acceptability. • Incubation • In the incubation stage, we step back from the problem and let our minds contemplate and work it through. Like preparation, incubation can last minutes, weeks, even years.

  7. Wallis' model (cont’d) • Illumination • In the illumination stage, ideas arise from the mind to provide the basis of a creative response. These ideas can be pieces of the whole or the whole itself, i.e. seeing the entire concept or entity all at once. Unlike the other stages, illumination is often very brief, involving a tremendous rush of insights within a few minutes or hours.

  8. Wallis' model (cont’d) • In verification, the final stage, one carries out activities to demonstrate whether or not what emerged in illumination satisfies the need and the criteria defined in the preparation stage.

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