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Wellness in Retail Proposal Middle Tennessee Medical Center

Wellness in Retail Proposal Middle Tennessee Medical Center. Charity N. Blair & Amanda D. Adcox June 29, 2012. Hospital Background. 286 bed facility Average daily census is 170-180 Offers retail, catering, and patient meals Recently switched from Sodexo to Touchpoint Food Service.

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Wellness in Retail Proposal Middle Tennessee Medical Center

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  1. Wellness in Retail ProposalMiddle Tennessee Medical Center Charity N. Blair & Amanda D. Adcox June 29, 2012

  2. Hospital Background • 286 bed facility • Average daily census is 170-180 • Offers retail, catering, and patient meals • Recently switched from Sodexo to Touchpoint Food Service

  3. Needs Assessment • Current Efforts Continued • “Flexitarian” menu development. This offers entrees that are healthier versions of regular entrees. It appeals to all types customers. • Stuffed green peppers are made with turkey rather than beef. • Turkey burgers are offered at the “grill station,” and vegetable primavera is now a specialty pasta made. • Offers a fresh salad and deli bar • Fruit is strategically placed in order to capture customers attention before getting to the dessert section. SHOW PICTURES

  4. Needs Assessment • Current Efforts • Sweet potato fries are a newly offered item and are also baked instead of fried. • The baked potato chips are placed on the top shelf to catch the customers attention before the regular potato chips. • Menu displays are at each station for easy ordering for customers. • A plan to display menu items and calorie content on TV screens is in process. SHOW PICTURES

  5. Needs Assessment • Current efforts • To-go salads and sandwiches with a Dasani® water stand next to it • Replaced candy section with healthier sweet options, such as dried fruit and yogurt-coated pretzels and nuts • Baked chips are displayed at each check-out above regular chips • Diet Coke and Water displayed at check-out

  6. Necessary Improvements • Adding photos of menu items next to the menus displayed on the wall to add visual appeal of items such as salad, pasta, and sandwiches • Replacing the second row of chips on stand with baked chips so that the top rows feature all baked options • Adding Mrs. Dash shakers on tables in dining area

  7. Our Wellness Proposal • Improve display featuring local food • Increase customer awareness of local food and its importance • Add to visual appeal of the display • SHOW PICTURE of current display HERE

  8. We Propose… • A poster informing customers of why buying and cooking with locally grown produce is beneficial. • Providing customers with handouts to take home with them to read. • Prop up laminated handouts like entrée menus are displayed for aided visual appeal.

  9. We Buy Local! Here’s Why: Increases “environmentally friendly” efforts Local produce is more nutrient dense Buying local supports farmers in the local food movement In-season produce tastes better Our produce is grown organically with no chemicals

  10. Resources and Costs • A large 2’x 4’poster will cost: • Approximately $25.00 • Laminating Handouts for display will cost: • Approximately $10.00 for 10 • Props for laminated handouts will cost: • Already in stock for use • Copied handouts will cost • Approximately $40.00 for a case of 15,000 sheets • Total Cost: $75.00 Buildasign.com Officedepot.com

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