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Technology is Everywhere Our Connected Lives

This presentation by Rich Burkhard and Jeff Gaines from SJSU's MIS Department explores how technology has transformed our connected lives, influencing business, politics, and globalization. It discusses key concepts from Tom Friedman's bestseller, “The World Is Flat,” highlighting significant flatteners such as outsourcing, supply chaining, and technological advancements. Through engaging videos and demos, the session dives into the evolution from Web 1.0 to 2.0, the rise of collaborative platforms, and the implications of these changes for future economies and businesses.

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Technology is Everywhere Our Connected Lives

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  1. Technology is EverywhereOur Connected Lives Rich Burkhard Jeff Gaines SJSU MIS Dept, College of Business

  2. Agenda • Our Intros (5 Mins) Rich & Jeff • The World is Flat (10 mins) Rich • Video • Business Techs (10 mins) Rich • RFID Video (30 Seconds) • Second Life Video (the future?) • Web 1.0-2.0 (20 mins) Jeff • Wikipedia Video • Various demos The Dark Side of the Web (10 mins) Rich & Jeff • ACLU Video • Resources and Wrapup (10 Mins) Rich & Jeff

  3. The World Is Flat: A Brief History of the 21st Century • Best Selling Book from N.Y. Times Author Tom Friedman. • Discusses how politics, technology and business reengineering have fueled globalization • Video Friedman’s short explanation • Expanded Version MIT Video • For a more comprehensive look at the ideas in the book see this video listed on your resources list from MIT.

  4. Development of a Global Economy-Flatteners Business Practices In-Sourcing Outsourcing Supply Chaining Off Shoring • New Products/Services • Outsourcers go inside • UPS Repair • Collaboration • Services Outsourced • Most Cost Effective Source • Business Partner Connections • Efficient connections • Both Consumer/Business • Manufacturing • Most Cost Effective Source • Movement outside country Technology Development Workflow Software • Collaborative Development • Accessible to All/Free • Linux, Apache • Software/System standards • Computer to Computer communication • Global Platform forCollaboration Open Sourcing Netscape Browser The Steroids In-forming • Internet Open Standards • DotCom Boom/Bust • Supply of Fiber-Optic Cable • Mobile Devices. VOIP, File Sharing • Communication Ubiquity • Applications anytime/anywhere • Free Flow of Information • Changes Access to the World • Google and Search Game Changers Economic / Political Fall of Berlin Wall • World Market Economies • New Labor/Consumers • Also MS Windows Shipped Forms of Collaboration Accelerators of Flattening

  5. The Triple Convergence (Did You Know Video) • Convergence I • Until Yr 2000 – Flattners were independent • Flatners started to work together and fed each other • A web platform for multiple forms of sharing knowledge and work • was formed irrespective of time, distance, geography, and language • Convergence II • Horizontalizing of life (work and play) • Changing work and practices to adapt to the platform • Convergence III • India, China, Soviet Union came in the world market • Distractions: 9/11, Enron, Dot.Com Bust • Competition based on education, innovation, risk taking The Flattened World – Global Economy 3.0

  6. High Speed Networks: The Great Business Enabler Key Terms Internet: www (wild, wild, west) Intranet: Secured w/in a company Extranet: Shared with partners (Walmart Video) Examples UPS Handling Toshiba Repairs Walmart Vendor Managed inventory Dell Business Portals Most Manufacturers Outsourced Supply Chain

  7. Primary Business Processes & Technology Enablers Supply Chain Management Business Functions - Forecast, Plan, Source, Manufacture, Distribute Enabling Technologies - SCM Systems, Barcoding, RFID Collaborative Product Commerce Business Functions - Product/Process Design, Project Mgt Enabling Technologies - Collaborative Platforms Consumers Suppliers & Vendors Design Source Make Move Sell/Serve Customers (RFID Video) Customer Relationship Management Business Functions - Marketing, Sales, Service Enabling Technologies - SFA, eMarketing, Portals, Call Center Apps Procurement (Goods/Services) Business Functions - Sourcing, purchasing, compliance Enabling Technologies - Marketplaces

  8. Future of Commerce? Second Life (Video)

  9. What is Web 2.0 ? • Term coined by Tim O’Reilly and Media Live International as part of brainstorming session about the future of the web in 2005 • Also may be called the Live Web or Living Web • Refers to more interactive technologies that engage, facilitate and empower users • Companies utilizing interactive technologies are the hot investments • Companies are just starting to embrace these technologies for business value • Tim’s Def (Video) The Machine(Video) Source: www.oreilly.com, “What is web 2.0: Design Patterns and Business Models for the next Generation of Software”, 9/30/2005

  10. Web 1.0 vs 2.0 (Some Examples) Source: www.oreilly.com, “What is web 2.0: Design Patterns and Business Models for the next Generation of Software”, 9/30/2005

  11. Web 2.0 Attributes Source: www.oreilly.com, “What is web 2.0: Design Patterns and Business Models for the next Generation of Software”, 9/30/2005

  12. Web Thoughts and Statistics All 20 Listed • The 90/9/1 Rule • Top 20 Sites on the Web

  13. Web 2.0 Sites are Gaining Traction

  14. Some Web 2.0 Technologies • Wiki’s – Wisdom of the Crowd…Collaborate! • Tagging – I Call it what I call it…not what you call it! • Interactivity (AJAX, FLASH) – Web Comes Alive! • Blogs / Podcasting – Hello World! • Social Networks – Family, Friends, Colleagues • Mashups – Many sites…so little time!

  15. Wiki’s • A wiki is a type of website that allows users to add, remove, or otherwise edit and change most content very quickly and easily. • This ease of interaction and operation makes a wiki an effective tool for collaborative writing. • The term wiki can also refer to the collaborative software itself (wiki engine) that facilitates the operation of such a website (see wiki software), • The first wiki, WikiWikiWeb, is named after the "Wiki Wiki" line of Chance RT-52 buses in Honolulu International Airport, Hawaii. • It was created in 1994 and installed on the web in 1995 by Ward Cunningham

  16. Wiki Example (Wikipedia) Demo

  17. Tagging A tag is a keyword or descriptive term associated with an item as means of classification by means of a folksonomy. - Tags are usually informal/personal by the author/creator - They are not part of some formal classification scheme. Examples of Web 2.0Tags Source: www.wikipedia.com

  18. Tagging Example (Flickr)

  19. RIA - Rich Interactive Applications (AJAX and Flash) • Sites change as you use them • Desktop becomes interactive with real-time display of information • Real time calls to the server database allow interactivity • Google Maps was one of the first mass user adopted sites utilizing these types of technologies

  20. AJAX "Ajax isn't a technology. It's really several technologies, each flourishing in its own right, coming together in powerful new ways. Ajax incorporates: • standards-based presentation using XHTML and CSS; • dynamic display and interaction using the Document Object Model; • data interchange and manipulation using XML and XSLT; • asynchronous data retrieval using XMLHttpRequest; • and JavaScript binding everything together." Source: www.oreilly.com, “What is web 2.0: Design Patterns and Business Models for the next Generation of Software”, 9/30/2005

  21. Interaction Example of AJAX (Google Maps)

  22. Flash • Adobe (formerly Macromdia) Flash player is the most prolific media player on the market • New open version called ActionStep allows for open source like development

  23. Interaction Example Flash (Yahoo Homepage)

  24. Blog’s • Web 1.0 – Personal Web Sites • Web 2.0 – Chronological Web Logs (Blogs) • Content is authored by anyone and published • Harnessing collective intelligence – bloggers feed off each other • Enabling Technology • RSS (Really Simple Syndication) • Allows for user notification when updates are made or to push content such as stock quotes, news, etc. • Where Seen? • Journalism, Politics, Business,

  25. Blogs Example (Guy Kawasaki’s Blog)

  26. Blog Example (RSS Feed) RSS Feeds in My Yahoo

  27. Social Networking • Informal networks that grow virally using some utility • Used for business or pleasure • Can be based on content e.g. video (Youtube), music(Napster), photos(Flickr) • Replaces the need for personal websites MySpace, Facebook, etc.

  28. Social Networks Example Business External – Linked In Business Internal – Lotus Personal - Facebook

  29. Social Networking – Comments on Social Networks 5 Reason Social Networks Fail 5. Privacy concerns - values of older vs. young users 4. No real reward or penalty systems – what do you get for sharing contacts (Linkedin vs A Small World) 3. Not granular enough – no situational relevance 2. Not integrated with other apps – must use network • Walled gardens – networks don’t share information 5 Reason Social Networks Succeed 5. Viral Nature – Spread like wildfire, no advertising 4. Online Identity – no personal webpage required 3. Enhanced Knowledge – network educates 2. Basic Human Need to Share – we are opinionated animals 1. Basic Human Need to Connect – we are social animals Source: Signum sine tinnitu--by Guy Kawasaki (blog)

  30. Mashups • A mashup is a website or web application that uses content from more than one source to create a completely new service. • Content used in mashups is typically sourced from a third party via a public interface or API. Other methods of sourcing content for mashups include Web feeds (e.g. RSS or Atom) and JavaScript. • Much the way blogs revolutionised online publishing, mashups are revolutionizing web development by allowing anyone to combine existing data from sources like eBay, Amazon.com, Google, Windows Live in innovative ways. • Lightweight APIs have made mashups relatively easy to design. They require minimal technical knowledge.

  31. Mashup Example: www.housingmaps.com Combines Craigslist rental listings with Google Maps

  32. Business Adoption of Web 2.0 Technologies Source: www.cioinsight.comAllan E. Alter May 10, 2006 “Are CIOs Ignoring Web 2.0 Technologies”?

  33. The Potential Dark Side of Sharing Information Reputation Society - Helpful in buying products eBay, Amazon, Trip Advisor, - Potentially helpful in getting services Ratemyprofessor.com, Ratemydoctor.com - Invasion of privacy?, slanderous?, Rapleaf, Spock, etc. gather information from social networking sites and places like amazon wish list to build comprehensive profile - ACLU Video

  34. Resources Presentation; www/cob.sjsu.edu/alumnicollege.htm Business and Technology Business Week Online www.businessweek.com CIO www.cio.com , CIO Insight www.cioinsight.com Baseline www.baselinemag.com Business 2.0 www.business20.com Videos Hyperlinks in presentation World is Flat Video (1:21) http://mitworld.mit.edu/video/266/

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