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Cultural Tourism Strategies for Sustainable Development in East Asia

Explore key initiatives and strategies in cultural tourism for poverty alleviation in the East Asia and Pacific region. Gain insights from presentations by prominent organizations and experts. Learn about heritage preservation projects and community-based initiatives driving sustainable tourism growth.

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Cultural Tourism Strategies for Sustainable Development in East Asia

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  1. Forty-first (41st) meeting of WTO commission for East Asia and the Pacific: Cultural Tourism and Poverty AlleviationSiem Reap 7th & 8th JuneHue 11th & 12th June

  2. Participants from ..... Australia, Bhutan, Cambodia, China, DPR Korea, Hong Kong, India, Indonesia, Iran, Japan, Laos, Macao, Malaysia, Maldives, Myanmar, Philippines, Rep. of Korea, Sri Lanka, Thailand, USA & Vietnam

  3. Day One – presentations.... • tourism trends in the region • UN / WTO Global Code of Ethics for Tourism (www.world-tourism.org/code_ethics/eng.html) • Emerald Triangle (provinces in southern Lao, N.East Thailand and N.West Cambodia) • short summary of (Thai) proposed project "Heritage Necklace" for the Bagan (Myanmar), Nan (Thailand), Luang Prabang (Laos), Siem Reap (Cambodia) and Hue (Vietnam)

  4. Day Two Presentations ... • key note WTO presentations (2) • WTO ST-EP programme (2) • Cultural Tourism and Poverty Alleviation • Siem Reap • Indian National Trust for Art and Cultural Heritage • International Centre for Culture & Tourism Indonesia • Thai tourism authority • Indonesia, Laos, Malaysia, Sri Lanka, Thailand, Hong Kong & UNESCO.

  5. Cultural Tourism, Poverty Alleviation and the Lao National Ecotourism Strategy and Action Plan Paul Rogers – SNV Lao PDR Forty-first (41st) meeting of the WTO commission for East Asia and the Pacific

  6. Centre Level Agreements with NTA, DFRC & STEA Advisory support for Nat. Ecotourism Strategy Capacity & institution building Provincial Level Agreements with 3 Provincial Tourism Offices Capacity & institution building Product development Lao Tourism and SNV

  7. Cultural Tourism & the National Ecotourism Strategy Cultural heritage is firmly embraced in the Strategy’s : • Vision statement • Guiding principles • Ten year goals • Five key objectives

  8. Vision Statement Laos will become a world renowned destination specialising in forms of sustainable tourism that, through partnership and cooperation, benefit natural andcultural heritage conservation,local socio-economic development andspread knowledge of Lao’s unique cultural heritage around the world

  9. Guiding Principles 9 principles – 3 examples are: • Minimise negative impacts on Lao nature andculture • Provide a source of income to sustain, conserve and manage the Lao protected area network andcultural heritage sites • Promote local styles of architecture and infrastructure that are developed in harmony with the Lao culture and environment, .....

  10. Ten Year Goals • Strengthen national and provincial capacity and expertise in the ecotourism sector • Coordinate and, where necessary, guide and regulate the development of ecotourismto ensure it adheres to guiding principles • Support local communities,the public and private sectors and ensure they are given sufficient freedom and assistance to develop and promote the sector

  11. Five Key Objectives • Strengthen institutional arrangements for planning and managing ecotourism growth • Support training, capacity building and the promotion of good practice • Support environmental protection and nature conservation • Provide socio-economic development and cultural heritage protection for host communities • Develop ecotourism research and information

  12. Community-Based Projects • Raise awareness of tourism planning and management processes • Provide working models to promote good practice & encourage replication • Identify management concerns & help to formulate policies and regulatory mechanisms • Identify incentives to encourage entrepreneurship & public and private sector investment

  13. Dong Phu Vieng:trek, home-stay & boating

  14. Dong Phu Vieng:trek, home-stay & boating • folk stories about features of the landscape

  15. Dong Phu Vieng:trek, home-stay & boating • folk stories about features of the landscape • home-stay - explanation of traditions & taboos in the houses

  16. Dong Phu Vieng:trek, home-stay & boating • folk stories about features of the landscape • home-stay - explanation of traditions & taboos in the houses • Lao Theung baci ceremony

  17. Dong Phu Vieng:trek, home-stay & boating • folk stories about features of the landscape • home-stay with explanation about traditions and taboos in the houses • Lao Thueng baci ceremony • folk music

  18. Dong Phu Vieng:trek, home-stay & boating • folk stories about features of the landscape • home-stay - explanation oftraditions & taboos in the houses • Lao Thueng baci ceremony • folk music • sacred forest

  19. Dong Phu Vieng:trek, home-stay & boating • folk stories about features of the landscape • home-stay - explanation oftraditions & taboos in the houses • Lao Thueng baci ceremony • folk music • sacred forest • coffin cave

  20. Dong Phu Vieng:trek, home-stay & boating • folk stories about features of the landscape • home-stay - explanation of traditions & taboos in the houses • Lao Thueng baci ceremony • folk music • sacred forest • coffin cave • ancestral poles

  21. Goods & Services: forming service-groups

  22. Goods & Services: forming service-groups • Cooking group (mainly young women)

  23. Goods & Services: forming service-groups • Cooking group (mainly young women) • Cultural group(for ceremonies)

  24. Goods & Services: forming service-groups • Cooking group (mainly young women) • Cultural group (for ceremonies) • Village guides (for trekking, and wildlife watching)

  25. Goods & Services: forming service-groups • Cooking group (mainly young women) • Cultural group (for ceremonies) • Village guides (for trekking, and wildlife watching) • Home-stay roster

  26. Goods & Services: forming service-groups • Cooking group (mainly young women) • Cultural group (for ceremonies) • Village guides (for trekking, and wildlife watching) • Home-stay roster • Handicrafts

  27. Goods & Services: forming service-groups • Cooking group (mainly young women) • Cultural group (for ceremonies) • Village guides (for trekking, and wildlife watching) • Home-stay roster • Handicrafts • Boating group

  28. Dong Phu Vieng – cost breakdown

  29. Village Income

  30. Problems • The poorer the target community – the longer the process • Not considered appropriate for married women to engage with tourists • Men control majority of tourist income • Translation & interpretation – guide services • Use of trust fund income

  31. Future Activities • Involving women – NTFP harvesting • Handicraft production – private sector intervention • Consolidate guide services • Use and operation of trust funds • Linking up with private sector & tour companies – encourage investment in infrastructure

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