MAEGAN LUJAN, DIRECTOR- SOLUTIONS AND SERVICES AT TOSHIBA

1. MAEGAN LUJAN, DIRECTOR- SOLUTIONS AND SERVICES AT TOSHIBA April 09, 2021 Maegan Lujan, Director of Solutions and Services at Toshiba, is a strategist, storyteller and leader with a mission to motivate and inspire others. With nearly two decades of industry experience, he has developed a dynamic background in executive management, marketing, and business development and highly technical sales with expertise in imaging, printing, document and content management. MEDIA 7: Congratulations on being included in the "2020 Best Product Marketing Influencer" list! What inspired you to enter the world of marketing? MAEGAN PURPOSE: My career path has really made progress that has continued to grow over the past 17 years. I originally started out as a sales representative in the industry when I was 18 years old. He had so many questions and a thirst for knowledge that he couldn't seem to quell. My curiosity grew as time passed and I shifted from a sales and business development role to marketing. I feel like it's a natural development as I continue to develop as a young professional. There is a general stigma that marketing doesn't understand sales and therefore there is a disconnect between the product that is needed (the industry void you're trying to fill) and what it is actually pursuing. As someone who spent nearly 10 years in a sales-related capacity, he knew he could bridge the gap between marketing and sales, and essentially empower the entire company to be more effective than ever. Today I manage not only the products I bring to the market, but also the overall multi-channel solution strategy, and it's great! M7: After the COVID-19 outbreak, the printing industry paused - people working from home and businesses running out of paper. How can you get the ball to roll after that threat? MJ: This is a fantastic question! In fact, it has been one of the most active and progressive years of my career and for our industry as a whole. Fortunately, Toshiba has a great

2. executive leadership team. When an event like COVID-19 emerges, you have two options: stay at the forefront of change or give in to it. Becoming distant memory isn't the way Toshiba is, so we brainstormed and produced like never before! Empower the remote control workforce is our top priority. It's not easy; Some days are longer than 12 hours and a lot of caffeine! We were stretched to our limits, one might say, and it was incredible. In my entire career, I have never seen groups of people from different backgrounds - sales, marketing, operations, leadership - come together and produce such amazing results. Yes, COVID has impacted our hardware sales, but our managed printing solutions and division are working like never before. Sometimes what seems like a big challenge is the best catalyst for positive change. M7: Based on Toshiba's target customers, what marketing channels do you use and which do you think are the most promising? ML: Very promising… another good question. Today, there is a lot of disruption in communication channels, as companies virtualize overnight and brands go to great lengths to build authentic points of contact with their target audience. So I think next year we'll see a lot of diversification in the way B2B brands use personalization in their social media marketing strategies. For example, as a consumer across all the platforms I connect to, I have very specific and curated content that reaches my feed and influences my buying behavior. As an executive, I don't see many things like this in the B2B world. I think we'll see that tactics that work for entrepreneurs and individual entrepreneurs will be improved and refined for the corporate B2B world. At Toshiba, we place great emphasis on our sales channels and direct sales from the content marketing and social media side of things. More than ever, being relevant and

3. connected effectively to our target audience is critical to our continued success. So we are redefining our positioning, analyzing data in a way like never before, and 100% focused on moving forward to optimize our seamless shopping experience. M7: How do you prepare for an AI-centric world as a business leader? ML: Well, I came to this from several directions. I think we should first ask ourselves whether we consider AI a pro or a con. I have always believed that the power of technology is to improve the quality of our lives and we can determine how that happens. AI is another horizon for companies we are living in a similar way to a decade ago when outsourcing for the purpose of reducing costs became a trend. AI will simplify and automate a large number of manual tasks; it will reduce errors and provide value. As a technology leader, I understand that, which is why I am less afraid and more optimistic in anticipating the many opportunities it presents. I hear these types of questions most often and are followed by concerns about being able to hold onto a job. As with any new technological advancement, there will be changes in the types of jobs that arise. You need to focus on developing skills that computers don't have and that are based on intuition and emotion, helping you manage the results of non-binary assignments. Let's apply artificial intelligence and the advances that technology can bring to something as generic as reporting the news. Basic reports, world updates, weather, etc. They can and will be automated by AI like flight trackers at an airport. Does this mean that the news anchor will be displaced? I don't believe it. Storytelling is an art that people have and technology is not. However, as the business world has changed with COVID-19, I believe there will be a period of adaptation that will separate what can and cannot. So, if I were a journalist and wanted to prepare my career for the future, I would pursue narrative writing (storytelling)

4. that evokes emotions and relationships in ways that "scheduled news" and future technology cannot. The distant future. M7: What marketing strategy would you like to implement in 2021 and why? ML: This is about being deliberate on social media; build, attract, and retain your target audience. Posting random updates on social media or creating a new campaign is one thing, identifying a definite result and getting it is another. And that's one of my goals. Personally, I will be involved in subscription-based thought leadership, video marketing and SMS marketing. I have a message I want to spread, an income goal I want to achieve, and a path forward to make that goal a reality. I have been testing the waters, so to speak, for about a year, identifying what achieved and did not achieve the desired results, and I am currently pursuing a practice that has resulted in success. That is something very interesting! M7: During all these years, what was the most challenging project that you are proud of? ML: Geez… I have to say that I launched my personal brand as I navigated my company's career growth and unprecedented changes in the way the corporate world operates because of COVID-19. It was a very busy, difficult and rewarding year to say the least. Like most Virgos, when I start a project, I do my best! As a marketer, I have approached my personal brand in my career; Identify gaps, set goals, and probe to the extreme. What I didn't initially take into account is how much research the journey would take. Several books, thousands of hours and millions of clicks later, I feel like everything is going well. I could use naps a week, but hey… I have a dream and I'm making it happen! M7: What would you suggest to young women who are considering a career in high technology?

5. ML: Chase your curiosity! Identify what excites you, chase the sunrise afterward, and drill down as many rabbit holes as needed to land where you want. Research, study, and overcome any self-doubt or imposter syndrome you may experience while working day in and day out. More importantly, when entering certain roles that are not helping you or your future path, make sure you maintain connection points and complete all endeavors well. Relationships in the tech world are important and you need to think long and hard. ABOUT TOSHIBA Toshiba America Business Solutions (TABS) provides multifunction printers, managed document services, and digital signage for businesses of all sizes in the United States, Mexico, and Central and South America. Enterprise award-winning e-STUDIO quality performance with the security businesses need. Photocopiers and printers provide TABS provides content creation and management services, display, integration, installation and project management, as well as financing for solutions ranging from single screens to the largest arenas and stadiums. For additional information, visit business.toshiba.com. Follow TABS on Facebook, Twitter, LinkedIn and YouTube.