2025 Trends in B2B eCommerce Why CloudCraze No Longer Fits the Modern Enterprise

1. 2025 Trends in B2B eCommerce: Why CloudCraze No Longer Fits the Modern Enterprise The B2B commerce landscape is evolving at lightning speed. The upcoming 2025 promises to be a landmark year when it comes to the digital transformation of enterprise as more changes to buyer expectations arrive, such as omnichannel selling and personalization, thanks to AI. Nonetheless, legacy platforms such as CloudCraze, previously considered to be a revolutionary way to incorporate B2B functionality into Salesforce, are quickly becoming obsolete. As businesses seek agile, scalable, and future-ready solutions, many are turning away from CloudCraze and exploring modern Salesforce B2B Commerce solutions tailored for enterprise-grade performance.

2. Why Legacy Platforms Like CloudCraze Fall Short in 2025 When it first appeared, CloudCraze was a game-changer: it introduced native B2B functionalities to the Salesforce ecosystem. However, as of 2025, its architecture, constraints, and innovation rate no longer correspond to what enterprise commerce needs: 1. Inflexible Architecture CloudCraze operates on a monolithic structure that stifles agility. Living in the era of composable flexibility when businesses have to rely on enterprises that can effectively integrate even into the modern stack of microservices or API-first-based platforms, CloudCraze does not cope. 2. Limited Support for Composable Commerce Enterprises today are embracing Composable Commerce for B2C and B2B to create best- of-breed ecosystems. The plug-and-play ease of global scale and ability to experiment with new experiences, channels, or partners is not supported by the CloudCraze legacy model. 3. Scalability Challenges The current trend of frequent transactions, instant and machine-based personalization, and smarter automation is putting the CloudCraze tech stack to its limit. With improving traffic and voluminous customer information, performance bottlenecks are usual. The Rise of Salesforce B2B Commerce in 2025 Enter Salesforce B2B Commerce—a purpose-built platform that offers the agility, extensibility, and innovation today's enterprises need. The powerful lightning platform on which it is built has given B2B sellers the power of a self-service portal, quick orders, and account-based commerce. Key Benefits Driving the Shift: •Individualized Buying Experience: Provide individualized pricing, catalog information, and content based on account structure and individual customer profiles. •Headless and API-First Architecture: Create a universal architecture to support omnichannel customer experiences, web, mobile, marketplace, and other IoT devices.

3. •Insights: Use Einstein AI to make buying predictions, optimize offers, and maximize average order value. •Strong CRM Calibration: Built-in compatibility with the Salesforce CRM is used to be able to synchronize data in sales, marketing, and service. By adopting Salesforce B2B Commerce, organizations are not just upgrading technology— they're embracing a new philosophy of Composable Commerce, agility, and customer- centricity. 2025 Trends Defining the Future of B2B eCommerce To see why CloudCraze is no longer the right choice, it is worth looking at the general tendencies that have defined B2B retail commerce this year: 1. B2B Personalization at Scale B2B buyers now expect B2C-like personalization. From personalized product recommendations to dynamic pricing, platforms like Salesforce B2B Commerce offer the AI and data infrastructure to deliver these experiences. 2. Omnichannel and Hybrid Selling Customers can shop with mobiles, search with their desktops, and buy through EDI. CloudCraze can't accommodate this multi-touch journey the way Salesforce Cloud Solutions can—especially when integrated with marketing automation and service tools. 3. Composable Commerce for B2C Inspiring B2B Models Certain B2C innovations, such as headless storefronts and best-of-breed CMS/PIM integrations, are transferring to the B2B world. The move toward B2C composable commerce is influencing how enterprises build scalable B2B experiences. Salesforce's modular architecture supports this shift—CloudCraze doesn't. 4. Self-Service & Buyer Portals

4. Enterprise buyers increasingly prefer self-service options. Salesforce B2B Commerce provides user-friendly portals, mobile responsiveness, and a robust quote-to-cash process that CloudCraze lacks. 5. Faster Time to Value with Modern Platforms Businesses need rapid innovation and quicker rollouts. CloudCraze requires heavy custom development, while Salesforce Consulting Services from partners like Royal Cyber help enterprises go live faster with pre-built accelerators and agile deployments. Why Royal Cyber Recommends Migrating to Salesforce B2B Commerce At Royal Cyber, we have collaborated with companies in the world that are going through B2B transformation. Our recommendation is clear: migrating from CloudCraze to Salesforce B2B Commerce positions your business for scale, innovation, and competitive advantage. Here's Why Our Clients Choose Salesforce Migration Services: •Integrated CRM-CX Capabilities: Consistent scaling of customer data by service, marketing, and commerce to deliver a 360-degree view. •Composable Approach: The capacity to interface with third-party CMS, ERP, payment, and logistics tools. •Accelerated Innovation: Releases in weeks, not months. •Better ROI: Clients experience more frequent purchases and customer lifetime value that helps them improve the ROI due to efficient operations and unique experiences. Our Salesforce Migration Services ensure zero disruption and faster adoption. Composable Commerce Isn't Just for B2C Anymore

5. For years, Composable Commerce for B2C was considered too complex for B2B. But in 2025, that mindset is changing. B2B platforms also must be modular and flexible in their architecture, and this is what enterprises desire now: •Replace or upgrade components independently •Rapidly test and deploy new capabilities •Future-proof against market changes Salesforce B2B Commerce aligns perfectly with this approach—especially when deployed with Salesforce Cloud Solutions from expert partners like Royal Cyber. When Is the Right Time to Migrate from CloudCraze? If your current CloudCraze setup: •Struggles with scalability •Can't support omnichannel or mobile-first strategies •Requires high maintenance or workarounds •Lacks AI/automation capabilities Then 2025 is the perfect time to reassess. Migrating to Salesforce B2B Commerce doesn't just fix technical debt—it future-proofs your commerce stack for evolving business models and buyer behaviors. How Royal Cyber Supports Your Salesforce B2B Commerce Journey Having an experience of more than 20 years and a presence over the globe in delivering solutions, Royal Cyber can become your partner in realizing transformation through B2B commerce. Our Services Include:

6. •Salesforce Consulting Services: Tailored roadmap planning, platform optimization, and CX transformation. •Salesforce B2B Commerce Implementations: Full lifecycle delivery with industry accelerators and best practices. •CloudCraze migration: Well-laid strategies to limit risks, maintain search engine optimization, and provide continuity of business. •Composable Architecture Advisory: assisting you to make a flexible commerce tech stack that scales with your business. Explore more at : Salesforce B2B Commerce or Salesforce CRM Platform. Final Thoughts: Reimagine B2B Commerce in 2025 The era of one-size-fits-all B2B platforms is over. In order to be a winner in 2025, enterprises should be supported by scalable, intelligent, and agile commerce platforms that enable selling through the digital-first as well as composable innovation. In its turn, CloudCraze once paved the way but no longer satisfies the current needs of a dynamic B2B environment. Salesforce B2B Commerce, on the other hand, is designed to help modern enterprises thrive—offering composability, integration, and customer- centricity at scale. Ready to future-proof your B2B commerce? Talk to Royal Cyber's experts about migrating to Salesforce B2B Commerce today.