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Developing a Community website

Developing a Community website. Caroline egan. Key issues. Design Brief Working with the Designer (Files stored online – Basecamp) Developing Content Protocols Capturing Visitor Emails Maintaining the Website Using Google Analytics. Design team. Your Design Team

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Developing a Community website

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  1. Developing a Community website Caroline egan

  2. Key issues • Design Brief • Working with the Designer (Files stored online – Basecamp) • Developing Content Protocols • Capturing Visitor Emails • Maintaining the Website • Using Google Analytics

  3. Design team • Your Design Team • Who is responsible for decisions? • Who will be updating your website and what are their skill levels? • Will you prepare your own content or do you need the services of a copywriter? • If you write your own content, how long will this take? • The Web Design Team • Sample Brief

  4. Brand issues • Who will provide logo and branding guidelines? • Are there any print materials that the site must look like? • Will you be using stock photos or provide your own images? • For a simple brand – use www.tweak.com

  5. Brand positioning statement • How do you want to be seen? • What is your unique value to the community? • How do you not want to be seen? • How do you see competing agencies?

  6. Write a brand positioning statement • For (target audience) (brand name) is the (product/service) that (benefit) because it has (reason why) • E.g. • For Irish women aged 35 – 65 Dove is the soap that softens skin because it has ¼ moisturizing lotion. • Exercise • Write the brand positioning statement for your community group

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