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2014/15 Annual Performance Plan by GCIS Executive Team: Enhancing Government Communication

The 2014/15 Annual Performance Plan presented by the GCIS Executive Team highlights strategic objectives aimed at improving government communication in South Africa. It focuses on interdepartmental coordination, empowering citizens with information on policies, and proactive media engagement. The plan outlines the production of high-quality communication materials, efficient IT infrastructure, and professional services within government communication. Key initiatives include the annual publication of the South Africa Yearbook and ongoing media monitoring to ensure effective public engagement.

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2014/15 Annual Performance Plan by GCIS Executive Team: Enhancing Government Communication

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  1. 2014/15 Annual Performance Plan Presented by the GCIS Executive Team Date: 23 July 2014

  2. Presentation outline

  3. Phumla Williams Ministry of Communications • Honourable Deputy Minister Stella Ndabeni-Abrahams, MP • Honourable Minister Faith Muthambi, MP

  4. Phumla Williams 20 Years of Freedom In this year we will sustain the 20 Years of Freedom Campaign which allows us to reflect as a nation on our achievements since 1994. This provides a factual and psychological basis or grounds for the national call to action: Together we move South Africa forward.

  5. 1. 2014/15 Strategic Overview • Phumla Williams

  6. Phumla Williams 1.2 The Mandate • 2 • Provides strategic leadership in government communication. • Coordinates a government communication system that ensures that the public is informed about government’s policies, plans and programmes. 6

  7. Phumla Williams 1.3 Public Entity: MDDA

  8. 1.4 Vision, Mission, Values • Phumla Williams

  9. Phumla Williams 2. Strategic Objectives 2014 - 2019 • Improve interdepartmental coordination across the three spheres of govt to ensure coherence • An informed and empowered citizenry on govt policies, plans & programmes • Ensure informed stakeholders that extend the reach of government communication effort • A proactive media engagement system by building, maintaining and improving relations with the media and driving the communication agenda

  10. Phumla Williams 2. Strategic Objectives 2014 - 2019 • Cost effective media bulk buying services for government • Production of high quality TV commercials and video footage, photographs, radio commercials and programmes and graphic designs for client departments • Attract & retain highly skilled human capital • Efficient & effective information technology infrastructure and systems • Effective strategic management processes & procedures • Professional internal audit services • Government training and development • Proactive, responsive, compliant and cost effective finance, supply chain & facilities management • A professionalised government communication system

  11. Phumla Williams 2. Strategic Objectives 2014 - 2019 • Manage corporate identity for government

  12. Phumla Williams 3. GCIS Structure

  13. Government Communications and Information System (GCIS) Mr Harold Maloka Programme 2: Content Processing and Dissemination

  14. Harold Maloka 4. 2014/15 Annual Performance Plan Programme 2: Content Processing & Dissemination • 1 edition of 45 000 South Africa Yearbook, 20 000 Pocket Guide copies and 4 000 DVDs annually • Translation and editing services • 12 editions of 20.4 million Vuk’ uzenzele annually • 4 editions of GovComms newsletter annually • Daily news updates on key govt programmes Purpose: provides strategic leadership in government communication for the purposes of ensuring coherence, coordination, consistency, quality, impact and responsiveness of government communication Products and Platforms Sub Programme

  15. Harold Maloka Programme 2: Content Processing & Dissemination Products and Platforms Sub Programme • 11 editions of the Public Sector Manager magazine published annually • Use of social media platforms • Eight Government Dialogue newsletters annually • Continuous assessment and updating of online content • Marketing, distribution & corporate identity management for government • Online Reputation Management System

  16. Harold Maloka Programme2: Content Processing & Dissemination Policy and Research Sub Programme Media • Monitor media coverage of local and international news - print, radio, TV and social media • Alert stakeholders of breaking news for a better coordinated response • Analyse trends in media coverage on government • Draft content, e.g. op-eds and key messages, for use in the media • Two cluster reports

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