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Persuasion vs. Propaganda

Persuasion vs. Propaganda. Michael Fitzgerald Nov. 10, 2008. Origins of the term “propaganda”. Sacra Congregazione di Propaganda Fide Founded 1622 by Gregory XV Reaction to Reformation. Propaganda Relies on appeals to emotion: patriotism familial love sex anger

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Persuasion vs. Propaganda

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  1. Persuasion vs. Propaganda Michael Fitzgerald Nov. 10, 2008

  2. Origins of the term “propaganda” Sacra Congregazionedi Propaganda Fide Founded 1622 by Gregory XV Reaction to Reformation

  3. Propaganda • Relies on appeals to emotion: • patriotism • familial love • sex • anger • racial /religious animosity • xenophobia • stereotypes/dehumanization • Appeals to authority • Appeals to popularity (“bandwagon”) • Appeals to tradition • Uses manipulation: • half-truths, distortions • false dilemmas • non sequiturs • glittering generalities • veiled threats • Tries to stifle disagreement Persuasion Uses fear appeals prudently Offers evidence (logos) Provides sources Allows audience members to make up own minds Allows for differing point of view SOURCE: Doob, Leonard W. Propaganda: Its Psychology and Technique. New York: H. Holt and Company, 1935.

  4. Is advertising propaganda? • http://www.youtube.com/watch?v=I9zHL8gswbM

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