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Presented by: Aurelia Sanchez Assistant Librarian

Presented by: Aurelia Sanchez Assistant Librarian. April 2010. Marketing the Library. A Law firm is a business The Library is an integral part of the firm’s business. Why Market the Library?. Increase use of electronic resources Communicate value of the Library Build brand recognition

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Presented by: Aurelia Sanchez Assistant Librarian

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  1. Presented by: Aurelia Sanchez Assistant Librarian April 2010

  2. Marketing the Library • A Law firm is a business • The Library is an integral part of the firm’s business

  3. Why Market the Library? • Increase use of electronic resources • Communicate value of the Library • Build brand recognition • Stay Employed!!!

  4. Marketing Has Achieved Negative Connotation in Libraries • Way too much work • Unnecessary fluff • Not Enough Time

  5. How Much Do They Know? • “Do We have a Library?” • “Does our Library have an online catalog?” • “We have access to Courtlink?, Really?”

  6. Why Use The Library? • One word: VALUE • “Relative worth, utility or importance” • Quality • Relationships with library staff • Access more databases • Efficient • Cost Effective • Save the clients $

  7. Create Awareness = Increase Use of Library • Inform changes • Training • One-on-One • Group training • E-mail • Intranet • Firm Bulletin or Newsletter • Attend Practice Group sessions

  8. Increase Use of Library • Be Responsive • Return calls and reply to e-mails • Attorney should not have to chase you down • Use the same method used by the patron

  9. Value-Added Service Elements that are hard to put a price on plus value-added service taken literally equals QUALITY SERVICE

  10. EXECUTE TO GET RESULTS • Marketing Department • Business Development • Research • Management issues

  11. How Can the Marketing Department Help You? • Publish an article • HARO (Help-A-Reporter-Out) • ProfNet (hefty subscription fee) • Current on Firm dealings • Make you integral part of the firm

  12. Work In Tandem With Other Departments • Marketing Department • IT or IS • Accounting • Docketing • Records • BENEFITS • Co-Branding and collaboration • New Venues for marketing services • Dispel the concept of “turf”

  13. Go On Your Rock-Star Tour

  14. Be Proactive! • Strategic Leader-Proactive and Seize Opportunity • Rapport Builder-High Visibility-Communication Builder • Contributor • Idea Generator • Become involved-“Walk the Talk”

  15. What is a Brand? • A Brand is the total experience a patron has with you • A Brand is delivery on a promise consistently

  16. Brand Not Bland • Plain Vanilla • Assumption name brand is better, pledge to our clients • Unique • Reputable sources (not Wikipedia) • Current • Reliable • Positive Expectations

  17. Memory • Repetition • Simplicity • Visibility • Relevance

  18. Reinforcement • Intranet/Portal • Further Brand recognition of the Library • Show constant Innovation • Provide Services • Vendors • Webinar

  19. Measuring Results • Return On Investments • Follow Up • Survey • CRM-Customer Relationship Management • Microsoft Outlook or GroupWise- • make full use of “contact functions” Effective Use of Product is the most essential element in ROI

  20. In Summary…

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