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1. b a n asel ction etwork www.ban.org

2. All e-Stewards Face-2-Face Meeting Dallas, Texas – March 18th, 2010

3. e-Stewards Marketing Program review *Items in italics are contributions from participants in the meeting

4. Defending e-StewardsCommonly heard accusations and eloquent defense • We will be putting together an FAQ that will have all of these questions and answers in it. (April 1) • Today we will pull together ones we have heard in the field to make sure we have them all. (LIST) • Cover a few of these today • The e-Stewards Standard was developed in a vacuum, not a multistakeholder process. • The Licensing and Market fees are too high and are not worth it. • OEMs and EPA

5. Defending e-StewardsCommon ‘attacks’ on e-Stewards heard by recyclers at the meeting • R2 is being built into EPEAT • Can achieve BAN goals for free. No need to pay them. • BAN is not industry friendly • No real ‘meat’ behind the e-Stewards Pledge program . Big holes means e-Stewards is not credible. • E-Stewards Certification is a higher standard than needed to solve the problem (especially hear this from OEM’s) • “Greenpeace Clone” • R2 more useable • EPA has endorsed R2 • BAN shines light on the negative, not solutoins • Not all export is bad • Companies ‘bought’ into BAN, too much influence • Will be difficult to manage the Standard and close loopholes as they arise • BAN has no defined way and set repercussions for abuse of the Standard • e-Stewards is owned by BAN, an activist organization

6. Defending e-StewardsWas not developed in a multi-stakeholder process First, It was intentional not to make this a consensus process due to the pervasive irresponsibility already established in the industry. We sought to avoid the lowest common denominator approach. However in fact, most of the standard was drawn from multi-stakeholder standards (R2, EPSC, ISO 14001, SA 9000, NIST Guidelines). To this we added the Basel Convention (definitions and trade rules) to be compliant with law (negotiated and agreed by 172 countries). Then we added the practical experience and best practices of many leaders in the e-cycling business (e-Stewards) as well as occupational health and safety experts, and certification experts. Finally, it must be remembered that R2 is not multi-stakeholder either as it lacks the support of environmental groups.

7. Defending e-StewardsLicensing and Market Fees are too high and not worth it • Biggest failure of NGO standards was not providing for a sustainable financial model to keep the program alive. (BAN has hired 4 staff FTEs) • Administration alone costs money. These costs include responsiveness to e-Stewards, Standard revision and updating, legal defense of the brand (trademarks violations, actions against free riders etc.) • Besides administration the fee provides Support to e-Stewards in terms of knowledge and tools (Appendix A and C, hotline, etc.) • Promotional Materials: Videos, photos, ad copy, etc. • Advocacy / Mainstream Media: Exposes, Frontline, 60 minutes etc. Only and NGO can provide this. • Lobbying: Federal legislation: Leveraging NGO coalition, GAO report, Recognition in international fora • Compare what these things are worth with your advertising budget, conference budget etc.

8. Defending e-StewardsDealing with current EPA bias EPA Promotion • Goal: EPA promotes both programs equally • Letter to EPA from e-Stewards to get a meeting • Pressure from Congress • Pressure from our Networks

9. Defending e-StewardsDealing with current OEM bias OEM Hesitancy • Goal: Break the wall, Get one or two to come forward (convert good policies to action -- Enterprises) • More investigations • Have retailers push • Report Card • ETBC mobilization • Expose on OEMs or large recycler • OEM report card • Positive News Stories • Consumer Activation via e-Stewards brand promotion • Retail pressure on OEM's • Assess and publicize differences in monitoring and reporting between e-Stewards and R2 • Expose on Dell re-connect program

10. E-Stewards Marketing Goals: Establish the e-Stewards brand as the only means of truly identifying a responsible recycler. • Enlist an army of enterprises committed to using e-Stewards: e-Stewards Enterprises • Educate the media with pro-e-Stewards information and make the case for e-Stewards over R2 • Activate and enable e-Stewards: Support e-Stewards sales and marketing efforts to create an exponential marketing effect • Leverage ‘the many’: Obtain endorsements from influential organizations and enterprises • Educate the public at large about using e-Stewards

11. Game Plan • TEAM WORK! • The Launch • Marketing plans • What BAN is doing… • What you can do!

12. The Launch: April 15, 2010The e-Stewards message everywhere! What BAN is doing What you can do! Issue a press release, aligning your company with e-Stewards Sign on to EPA neutralization campaign Attend meeting w/USEPA Advertisements in local media • Heavy lifting on e-Stewards Enterprises • EPA/R2 ‘neutralization’ campaign • Promote independent e-S/R2 assessments • Story placement • Press conference • Promote aggressive online coverage

13. Launch storyline • At last a solution and Big Business is recognizing it • Enviro’s and business joining hands • Principled and practical • Participants in press conference: • 1-2 enterprises, 1-2 certified recyclers, NRDC, BAN • Priority of acknowledgement: • Very top billing: Enterprises • Top billing to certified recyclers • Secondary billing to in-process recyclers • All other e-Stewards

14. Enterprise selling: Getting your customers & prospects committed to e-Stewards What BAN is doing What you can do! Sell the e-Stewards Enterprise program to clients and prospects Enlist BAN to support your sales efforts! See Tool Box for sales support tools • e-Stewards Enterprises • Direct sales by BAN • Sales support for e-Stewards recyclers • Qualifying, licensing and administration • Trade journal articles and editorials • Social/green scorecard credit (future) • Attend key business conferences

15. Activate the massesCreating consumer demand for e-Stewards WhatBANis doing What you can do! Fly the e-Stewards logo Speak at community events Social marketing Strong presence supporting community e-cycling events Speak with/dialog with local groups (professional, boys/girls club, schools & students, etc.) • Mass media • Documentaries • Social marketing • Workshop for e-Stewards • Formal endorsements from other NGO’s • ETBC/NRDC/NCF so far • e-Stewards Enterprise employee education

16. Promoting e-Stewards Recyclers!Promoting your company What BAN is doing What you can do! Alert BAN for best opportunities! Monitor your company information on e-S website for updates What other tools do you need? SHARE your ideas • Speaking engagements/trade shows • Let BAN represent YOU! • New e-Stewards.org website • Advertising (possible) • ALL NEW e-Stewards Tool Box! • Future: Create a short film about the e-Stewards solution • Future: One page sales tool

17. E X P A N D the e-Stewards Network: Power in numbers! What BAN is doing What you can do! Connect BAN with potential e-Stewards companies Write editorials in your local press or trade journals Counter inaccurate statements about e-Stewards publicly Speak/speak out! Engage state recycling organizations (environmental agencies, EPA) • Direct outreach to e-recyclers • New newsletter for all recyclers • e-Stewards Collectors Certification – coming in 2011 • Trade journal articles and editorials

18. e-Stewards Tool BoxSales and marketing support for e-Stewards only It’s all about you! • New password protected web page for e-Stewards only:e-stewards.org/marketing-toolkit

19. E-StewardsTool Box Future • Brochure • Lobby poster • Ad copy Other • What else do you need? • How is the newsletter working for you? • Timing? • Content?

20. Contacts at BAN • Lauren Roman: Lroman@ban.org • Questions about e-Stewards recycling program • Sarah Westervelt: swestervelt@ban.org • Questions about e-Stewards Standard • Donald Summers: dsummers@ban.org • Questions about Enterprise program • Questions about Collector program • Greg Swan: greg@readyaboutsailing.com • Questions about certification program and process • Yuka Takamiya: yuka@ban.org • General questions • Jim Puckett: apex@seanet.com • Questions about overall direction