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Bath & Body Works

Bath & Body Works. What Bath & Body Works is.. http://vimeo.com/groups/8432/videos/16256812 The Company Launched in 1990 in New Albany, OH A brand was launched under the Umbrella of the Limited Company. Products Solds. Company Size . Total Stores = 1606 United States Canada Middle East

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Bath & Body Works

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  1. Bath & Body Works • What Bath & Body Works is.. • http://vimeo.com/groups/8432/videos/16256812 • The Company Launched in 1990 in New Albany, OH • A brand was launched under the Umbrella of the Limited Company.

  2. Products Solds

  3. Company Size • Total Stores = 1606 • United States • Canada • Middle East • Total Selling Sq Feet= 3,850,000 • Company Net Sales (in millions)= $2,515

  4. Who is the Target Customer? • Primary: Women age 18-44 • Product categories target specific customer based on the products • Secondary: Men and Children • Products specifically geared

  5. Current Marketing Srategy • Integrated Marketing • Bounce-Back Coupons • Direct Mail • Email Capture • Mobile Coupons • Facebook • YouTube

  6. YouTube • Online Web Commercials to introduce new products • Customer get to share reviews, how to use coupons to get the best deal • http://www.youtube.com/user/bathandbodyworks?blend=7&ob=5

  7. Facebook • Fans get exclusive free gifts • Customers also have chances to Facebook Chat with creators of the products • Fans get a chance to review products and talk about their Bath & Body Works experiences • http://www.facebook.com/bathandbodyworks

  8. SWOT Analysis • Strengths • Reasonable Price • Recognized Brand Image • Strong Customer Loyalty • Weakness • Large box company that carry same type of products • Unsuccessful promotion of new natural products

  9. SWOT Analysis Cont. • Opportunity • E-Commence- better understanding of target market • Social Media Optimization • Twitter • Promote and educate natural products • Threats • Reduced Spending due to economy • Competition form other body care shops

  10. New Digital Marketing Strategy • Stronger presence on Twitter • Social Shopping on Website

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