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Cultivating a Strong Corporate Culture: Key Steps and Strategies

Corporate culture is the essence of an organization, shaped by its values, beliefs, and practices over time. It influences everything from employee engagement to operational efficiency. To effectively change and enhance culture, leaders must initiate efforts from the top, establish reward mechanisms, promote values, and seek new perspectives through diverse recruitment. Forming teams, such as the Action Teams (A-Teams), focused on specific cultural aspects fosters collaboration and innovation. Continuous self-evaluation, feedback, and community involvement further strengthen a positive workplace environment.

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Cultivating a Strong Corporate Culture: Key Steps and Strategies

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  1. CFI #4Build the culture.

  2. What is Corporate Culture? • Definition: A blend of the values, beliefs, taboos, symbols, rituals and myths all companies develop over time (entrepreneur.com/encyclopedia) • Examples: size, industry, environment, brand, programming • What does Culture look like for you?

  3. Why this is important • Employee engagement • Cross functional teamwork • Supports our goals • Reinforces behaviors you want to see

  4. How do you change culture? • It starts at the top • Create reward mechanisms • Promote it • Recruit new voices • Are we making an impact?

  5. Self evaluation + honesty • Assembled initial team to promote our unique LP culture • Culture Offsite • Formed 6 sub teams to develop specific areas of our culture • Created a budget for each team • Came up with a name

  6. The Action Teams (A-Teams)

  7. Communications

  8. Brand Ambassadors

  9. On-boarding

  10. Rewards and Recognition

  11. Fun!

  12. Community Service

  13. Inspiration, influence + feedback • New hire Intro • Performance reviews • Annual survey • Company update meetings

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