1. The Center of Your Talent Management Strategy Model of EVP Impact Across the Employee Lifecycle Employee Retention Employee Performance Employee Attraction EVP Employee Commitment

2. Percentage of Chinese Labor Market Accessed by EVP Unmanaged EVP Managed EVP Average Compensation Increase When Changing Organizations* Unattractive EVP Attractive EVP The Center of Your Talent Management Strategy The EVP: Driving Attraction This report focuses on understanding the labor market’s current perceptions of your EVP in China. As shown below, an attractive EVP yields substantially deeper access to the labor market while minimizing ‘switching premiums’ required to get candidates to join. Model of EVP Impact Across the Employee Lifecycle Attraction Benefits of an Effective EVP Employee Retention Employee Performance Employee Attraction EVP Employee Commitment

3. A Foundation for Competitive Advantage The EVP provides a holistic, actionable framework for managing talent outcomes across the employee lifecycle The Employment Value Proposition (EVP) Framework EVP “The Opportunity” “The Rewards” “The Organization” “The Work” “The People” • Compensation • Health Benefits • Retirement Benefits • Vacation • Camaraderie • Collegial Work Environment • Coworker Quality • Manager Quality • People Management • Senior Leadership Reputation • Development Opportunities • Future Career Opportunities • Organization Growth Rate • Meritocracy • Organizational Stability • Customer Reputation • Diversity • Empowerment • Environmental Responsibility • Ethics • “Great Employer” Recognition • Industry • Informal Environment • Market Position • Product Brand Awareness • Product Quality • Respect • Risk Taking • Organization Size • Social Responsibility • Technology Level • Business Travel • Innovation • Job Impact • Job–Interests Alignment • Location • Recognition • Work–Life Balance Definition Employment Value Proposition: the set of attributes the labor market and employees perceive as the value they gain through employment with an organization