1 / 7

T-Scope-Test

T-scope-test. Demonstation!. Søren Østerggard Packaging and Transport September 2003. T-Scope-Test. The product is presented together with other products from the same product group as it will be done in supermarkets The same pickture is presented in very short time.

simone-gaines
Télécharger la présentation

T-Scope-Test

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. T-scope-test Demonstation! Søren Østerggard Packaging and Transport September 2003 T-Scope-Test

  2. The product is presented together with other products from the same product group as it will be done in supermarkets • The same pickture is presented in very short time. • If the test person do not recognise the new product the same pickture is persented a little longer time. • Typical 1/8 sec. > 1/4 sec. > 1/2 sec. > 1 sec. > 2 sec. A T-scope-test is a presentation of a new packed product: Søren Østerggard Packaging and Transport September 2003 T-Scope-Test

  3. Fast view Søren Østerggard Packaging and Transport September 2003 T-Scope-Test

  4. Short view Søren Østerggard Packaging and Transport September 2003 T-Scope-Test

  5. Long view Søren Østerggard Packaging and Transport September 2003 T-Scope-Test

  6. This is the pickture Søren Østerggard Packaging and Transport September 2003 T-Scope-Test

  7. Attention effect • Consumer interest • Consumer desire and decision can be studied after the T-scope-test This is a tool for analysing: Søren Østerggard Packaging and Transport September 2003 T-Scope-Test

More Related