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Email and PR

Email and PR. Email Press Release Tips. Include the release in the body of the email Reporters don't like to open attachments Place photos, service journalism, etc., in your online newsroom and provide links in your email

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Email and PR

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  1. Email and PR

  2. Email Press Release Tips • Include the release in the body of the email • Reporters don't like to open attachments • Place photos, service journalism, etc., in your online newsroom and provide links in your email • Write a compelling subject line that tells the reporter what the release is about • The first line of the e-mail message should read: FOR IMMEDIATE RELEASE in all caps • Allow one spacer line then write a ten word or less headline • Do not write the headline in all capital letters

  3. Email Press Release Tips • Allow another empty line for spacing, then begin the text of the release with a dateline • Keep the release to 400 words or less • About five paragraphs of two to three sentences each • Include press contact information below the text of the news release • Don’t waste the space at the top of an email for contact info • Include a phone number as well as an email • If reporters are in a hurry they won’t want to wait for an email • Close the document with the characters -30- or ### • Include a boilerplate

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