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Strategic Entry Proposal for Elan Group into the US and Caribbean Boating Markets

The Alton Group, Inc. presents a comprehensive proposal for Elan's entry into the lucrative US and Caribbean boating markets. With an expected growth rate of 6.8% in US boating products and strategic advantages in South Florida, this plan highlights Elan's potential to double revenues by 2009. The proposal outlines a three-step approach consisting of feasibility analysis, board approval, and implementation. Leveraging Alton's expertise in strategic planning and business development, this initiative aims to create significant market impact and establish the "Elan Elite Club" for enhanced customer engagement.

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Strategic Entry Proposal for Elan Group into the US and Caribbean Boating Markets

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  1. & Alton Group, Inc. - Private & Confidential

  2. Marine – US & Caribbean Entry Proposal Alton Group, Inc. - Private & Confidential

  3. About the Alton Group • www.altongp.com • Specializes in the introduction of the East to the West • Strategic Planning, Negotiations, Business Development, Finance, Marketing, Management & SERVICE • Life-long passion for boating Alton Group, Inc. - Private & Confidential

  4. Reasons for Elan/Alton Team • Alton’s experience, knowledge & contacts in US, Caribbean & Latin America ‘+’ Elan’s boat manufacturing experience = Formidable Team • Alton’s ability to conduct a comprehensive feasibility study/business plan = Elan making an informed decision regarding venture • Establishing a plan with defined deliverables & timelines = Effective measuring of progress Alton Group, Inc. - Private & Confidential

  5. US Market • Demand for boating products growing at 6.8% • Expected to reach $16.7 billion by 2009 • Major driver- significant growth in the population over 45 • US approx 45% of global market Alton Group, Inc. - Private & Confidential

  6. US Market • Boats fastest growing segment • Over $11 billion by 2009 • Increasing preference for larger more expensive boats • Southern States nearly 45% of demand Alton Group, Inc. - Private & Confidential

  7. South Florida Marinas Alton Group, Inc. - Private & Confidential

  8. Alton Group, Inc. - Private & Confidential

  9. Alton Group’s Strategy • Entry into the US market is a significant opportunity for Elan • Elan could double current revenues by 2009 • South East is seen as the optimal entry point • High levels of boat sales & activity • Proximity to other untapped Markets – Caribbean & Latin America Alton Group, Inc. - Private & Confidential

  10. Alton Group’s Strategy • Introduce Elan Power first • Market sector with the highest revenues • Presentation & branding will focus on “Total Customer Delight” • The creation of the “Elan Elite Club” will be the channel for providing various value added services Alton Group, Inc. - Private & Confidential

  11. 3 Step Approach • 90 days to conduct/develop action plan/feasibility study for the entry in US • Day 90-120 seek approval for plan from Board of Directors • Day 120 onwards, execution of plan Alton Group, Inc. - Private & Confidential

  12. Step 1- Developing the Business Plan-90 days • Executive Summary • Business and Strategic Goals • Market & SWOT Analysis • Marketing Plan • Expansion plan Alton Group, Inc. - Private & Confidential

  13. Step 1 - Continued • Project Roll Out Plan • Timelines • Milestones & Deliverables • Budgets • Financial Projections • Contingency Plans Alton Group, Inc. - Private & Confidential

  14. Step 2- Approval Process • Time frame- Day 90-120 • Seek approval for: • Rollout Plan • Budget Alton Group, Inc. - Private & Confidential

  15. Step 3- Plan Execution • Time frame- Day 120 onwards • Begin execution of approved plan • Conduct frequent progress reviews • Analysis – Actual vs. Projected numbers Alton Group, Inc. - Private & Confidential

  16. East Coast Boat Show Plan • Fort Lauderdale International Boat Show –Oct 25 2007-Oct 29 2007 • Fort Myers Boat Show –Nov 8 2007- Nov 11 2007 • St. Petersburg Boat Show–Nov 15 2007-Nov 18 2007 • 103rd New York National Boat Show–Dec 29 2007-Jan 6 2008 • Miami International Boat Show –Feb 14 2008-Feb 18 2008 Alton Group, Inc. - Private & Confidential

  17. Proposed Timeline To Launch • Step 1- May 2007 –July 2007 • Steps 2 & 3 • Once plan is approved there will be approx 3 months to prepare for 1st show • Simultaneously set up sales/service office • Make initial contact with potential distributors • Establish essential add-on services Alton Group, Inc. - Private & Confidential

  18. Potential Impact in 1st year • 4 operating dealers/sales offices • Sales of 8 boats per month • Ideal platform to launch the sail boats • Formation of the “Elan Elite Club” • Increase in manufacturing to match new demand • Increased sales in current mkts –From increased global brand recognition Alton Group, Inc. - Private & Confidential

  19. Step 1- Costs • Mobilization Fee - $80,000 • Presentation of Draft - $40,000 • Final Presentation - $60,000 • Total US$180,000 Alton Group, Inc. - Private & Confidential

  20. Thank you Alton Group, Inc. - Private & Confidential

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