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Conference Budget and Sponsorship Insights for May 2004 Event

The upcoming May 2004 conference, projected to host 2,450 delegates, faces budget considerations neutralized by key sponsorships from SAP and Deloitte. Estimated venue space is 2,300 square meters, slightly smaller than expected. Despite significant losses from major sponsors like Oracle and IBM, gains from Colgate and Dunnhumby present positive outlooks. With anticipated registration income exceeding €100,000 and a prudent profit target of €350,000, planning includes shuttles and coffee breaks sponsored by influential brands. Potential locations remain under consideration, with Brussels at risk of being overlooked.

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Conference Budget and Sponsorship Insights for May 2004 Event

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  1. More from Sara Lee Metro Carlsberg Sainsbury Lavaza BDF

  2. Marketplace • Estimated now : 2300 sq m vs 2500 Glasgow • Budget implication neutralised by sponsorings • Big losses : Oracle , IBM, Probox • Gains : Colgate , Dunnhumby,10 other • Still tbc : Danone , L’Oreal , Europanel , Reed Elsevier for Spanisch Village…..

  3. Sponsoring • SAP and Deloitte : main sponsoring • Coffee Breaks : Kraft • San Jordi : tbc • COPCA • Shuttles : I2 • Writing Pads : Chep • 5 small sponsorships ( 10 000 € ) still open • Expected income > 100 000 €

  4. Budget Registrations : plan : 1800 full fee + 650 variable and free = 2450 today: 1700 +130 1830 prudent forecast: 1900 + 550 2450 optimistic : 2200 + 550 2750 Marketplace and sponsoring compensate ; expected bottom line ( prudent ) publications : 270 000 € ac. journal 90 000 € profit 400 000 € ( target 350 000 ) total 760 000 €

  5. Some changes • Working lunches wendesday : no special tables ; we are all in the marketplace and mix with the delegates • Shuttles : • Thursday evening : to Plaza Espagna • After conference : to airport

  6. Brussels • May 2004 • Site visit in December with positive advise • The advisory group could not come to an unanimous conclusion • Locations for 4000 people are limited (Berlin , Vienna , Münich , Prague , Paris )but can be build anywhere • If we do not decide now ,Brussels is ‘ lost ‘ • ECR Belgium very concerned

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