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Does your company sound corporate and boring? If you want to truly connect with people, you want your company to sound like human, not a robot. Here are 10 tips based on a great article by @jaysondemers in Entrepreneur Magazine.

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ten ways to wash corporate stink off your cool

TEN WAYS TO WASH

CORPORATE STINK OFF

YOUR COOL BRAND

Created by @slidesthatrock

Based on article by @jaysondemers

based on this article in entrepreneur mag

BASED ON THIS ARTICLE

IN ENTREPRENEUR MAG.

Jayson DeMers

@jaysondemers

Article by

ten ways to wash corporate stink off your cool 1

TEN WAYS TO WASH

CORPORATE STINK OFF

YOUR COOL BRAND

write from the heart

WRITE FROM

THE HEART.

Instead of producing content

for content’s sake, write

genuinely about what you do

or sell. Write your own

stories.

Don’t worry about “seeming”

sincere when you actually are

sincere.

1

cut the jargon

CUT THE

JARGON.

No matter what level of

audience you’re writing to,

cut out the industry jargon

and buzzwords.

There’s always a simpler way

to say what you want to say.

2

show off your team

SHOW OFF

YOUR TEAM.

Your brand isn’t cold and

heartless.

Your brand is composed of

some great people, so show

these people off!

Give them a chance to show

who they are.

3

reach out to individuals on social media

REACH OUT TO

INDIVIDUALS

ON SOCIAL MEDIA.

Instead of distributing

messages to an audience,

send targeted messages to

engage with individuals.

Build trust and establish a

real persona for your brand.

4

crack some jokes

CRACK SOME

JOKES.

Humor shows that you don’t

take yourself too seriously.

Humor gives people a reason

to bond with your brand.

Humor makes you human.

5

use real videos and photos

USE REAL VIDEOS

AND PHOTOS.

Don’t stuff your campaign full

of stock images and charts.

Use real photos and videos of

you and your team.

Real stuff will make your

brand seem more personal.

6

engage in conversations

ENGAGE IN

CONVERSATIONS.

Remember the “social” part

of social media.

Participate actively in

ongoing conversations.

It proves your brand is

human.

7

let your people be themselves

LET YOUR PEOPLE

BE THEMSELVES.

Let your employees identify

themselves as part of your

company on their personal

social media profiles.

Allow them to post content

as they see fit.

You will reach more people,

and you will look more

personal.

8

admit fault when appropriate

ADMIT FAULT WHEN

APPROPRIATE.

Your brand isn’t perfect.

If you try to pretend that it is,

people will notice and will

resent you for it.

Admit fault. It will earn you

sympathy, and show you are

not a robot.

9

stop marketing so hard

STOP MARKETING

SO HARD.

When you’re actively

trying to sell a product,

you naturally sound more

artificial.

Instead, trust your

instincts and write what

comes naturally.

10

ten ways to wash corporate stink off your cool 2

TEN WAYS TO WASH

CORPORATE STINK OFF

YOUR COOL BRAND

ten ways to wash corporate stink off your cool 3

TEN WAYS TO WASH CORPORATE

STINK OFF YOUR COOL BRAND

6. USE REAL VIDEOS AND PHOTOS

1. WRITE FROM THE HEART

7. ENGAGE IN CONVERSATIONS

2. CUT THE JARGON

8. LET YOUR PEOPLE BE THEMSELVES

3. SHOW OFF THE TEAM

9. ADMIT FAULT WHEN APPROPRIATE

4. REACH OUT TO INDIVIDUALS

10. STOP MARKETING SO HARD

5. CRACK SOME JOKES

@slidesthatrock

@jaysondemers

people don t trust corporations they don t trust

People don’t trust corporations.

They don’t trust machines.

They do trust other people, though.

Jayson DeMers, AudienceBloom

put down the megaphone

PUT DOWN THE

MEGAPHONE.

START HAVING

CONVERSATIONS.

SHOW YOUR

PERSONALITY.

more people will love you

MORE PEOPLE

WILL LOVE YOU.

ten ways to wash corporate stink off your cool 4

TEN WAYS TO WASH

CORPORATE STINK OFF

YOUR COOL BRAND

Created by @slidesthatrock

Based on article by @jaysondemers

this presentation was created by

This presentation was created by

Slides That Rock

slidesthatrock.com

@slidesthatrock