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Moonshot Thinking. How to disrupt your industry and beat the competition. Inspired by Google X and Peter Diamandis. Moonshot thinking is shooting for the moon. Moonshots live in the gray area between audacious projects and pure science fiction; they are 10X improvement, not 10%.

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Moonshot Thinking


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moonshot thinking

MOONSHOT

THINKING

How to disrupt your

industry and beat

the competition.

Inspired by Google X and Peter Diamandis.

@BLUELOBSTERCO

1960 s

1960S

1960S

we choose to go to the moon

WE CHOOSE TO GO

TO THE MOON!

the biggest benefit of apollo was the inspiration

The biggest benefit of

Apollo was the inspiration

it gave to a growing

generation to get into

science and aerospace.

Buzz Aldrin, Astronaut

after apollo 17 america stopped looking towards

After Apollo 17, America stopped looking towards

the next horizon. The United States had become a

space-faring nation, but threw it away. We have

sacrificed space exploration for space exploitation,

which is interesting but scarcely visionary.

Eugene Cernan, Astronaut

not only did we become less ambitious in space

NOT ONLY DID WE BECOME

LESS AMBITIOUS IN SPACE.

we also became less ambitious in business

WE ALSO BECAME

LESS AMBITIOUS IN BUSINESS.

slide27

We wanted flying

cars, instead we got

140 characters.

Peter Thiel

slide29

A ten per cent

improvement means

that you're doing the

same thing as

everybody else.

Larry Page

slide31

Companies fail

because they do the

wrong things or they

aren't ambitious, not

because of litigation

or competition.

Larry Page

moonshot thinking 1

MOONSHOT

THINKING!

moonshot thinking 2

MOONSHOT

THINKING

Moonshot thinking is shooting

for the moon. Moonshots live

in the gray area between

audacious projects and pure

science fiction; they are 10X

improvement, not 10%.

Google X is leading the 10X

movement.

moonshot thinking at google x they take on global

Moonshot Thinking

at Google X

They take on global-scale

problems, define radical

solutions to those problems,

and involve some form of

breakthrough technology

that could actually make

them happen. They look for

10X improvements and

solutions that will help one

billion people.

Huge

Problem

Radical

Solution

Breakthrough

Technology

if you re not doing some things that are crazy

If you’re not doing some things that are

crazy, then you’re doing the wrong things.

Larry Page

moonshot examples

MOONSHOT

EXAMPLES

GOOGLE X

project self driving car technology

PROJECT SELF-DRIVING CAR

Technology for driverless cars

project loon balloon powered internet for everyone

PROJECT LOON

Balloon powered

internet for everyone

project wing rapidly deliver products using

PROJECT WING

Rapidly deliver products

using flying vehicles

it s often easier to make something 10 times

It’s often easier to make

something 10 times better

than it is to make it 10

percent better.

Astro Teller, Google X

netflix disrupts streaming

NETFLIX

Disrupts streaming

airbnb disrupts hotels

AIRBNB

Disrupts hotels

tesla powerwall disrupts energy storage

TESLA POWERWALL

Disrupts energy storage

cool but i am not google x

Cool! But

I am not

Google X!

how to apply moonshot thinking to your company

How to apply

Moonshot Thinking

to your company

@peterdiamandis

@PeterDiamandis

5 STEPS

inspired by

Peter Diamandis

@PeterDiamandis

your biggest problems are your biggest

Your biggest problems are

your biggest opportunities.

Peter Diamandis, X Prize

slide51

1

Hire some 20-somethings

to do some digging

the first step is to create a strike force

The first step is to create a Strike

Force of young people. Why young

people? They are smart, hard working,

and naive. All the qualities you want in

someone who trying to reinvent a

system.

They have no preconceived notions

about the way the world is supposed to

work. This gives them the ability to

question everything.

so where do you find your strike force they

So where do you find your strike force?

They may already work for you, or they

might be graduates, or a group of local

entrepreneurs.

Look for passion and curiosity.

Form teams of three to five people

with a background in science and

engineering.

slide55

2

Question everything

and everyone

give the strike force 4 6 weeks to walk around

Give the Strike Force 4-6 weeks to walk

around your company and examine

everything.

Let them to talk to all employees,

clients, suppliers, and so on. Everybody.

have them document the major challenges your

Have them document the major

challenges your company is having:

What is unduly hard to accomplish?

Where are we missing quality?

Where are we behind the competition?

What are our clients' biggest complaints?

slide58

3

Generate Ideas.

No limitations!

challenge them to think about how the biggest

Challenge them to think about how the

biggest challenges could be solved.

Make sure to emphasize that they have

NO LIMITATIONS as to the ideas they

can come up with. This is critical.

good ideas are always crazy until they re not

Good ideas are always

crazy until they’re not.

Larry Page

slide61

4

Catalogue, prioritize

and select

ask the strike force to compile their findings

Ask the Strike Force to compile their

findings, and write up their top 10 -

20 recommendations.

Rate them with regard to:

Financial impact

Competitive impact

Ease of implementation (time and $)

slide63

5

Fund the best ideas

and best teams

fund the best ideas and the best teams to develop

Fund the best ideas and the best

teams to develop the solution either

internal to your business, or as

outside entrepreneurial endeavors.

Either way, you win.

@peterdiamandis 1

@PeterDiamandis

5 STEPS

inspired by

Peter Diamandis

@PeterDiamandis

hire young team

Hire Young

Team

Question


Everything

Generate


Ideas

Catalogue &

Select

Fund Best

Ideas

lots of people dream big and talk about big bold

Lots of people dream big and talk about

big bold ideas but never do anything. I

judge people by what they've done. The

ratio of something to nothing is infinite.

So just do something.

Peter Diamandis

we choose to go to the moon in this decade

We choose to go to the

moon in this decade.

Not because it’s easy,

but because it’s hard.

John F. Kennedy

i have a very simple metric i use are you working

I have a very simple metric I use: Are you

working on something that can change the

world? Yes or no? The answer for 99.9999

percent of people is no. I think we need to be

training people on how to change the world.

Larry Page

www peterdiamandis com www peterdiamandis com

www.PeterDiamandis.com

www.PeterDiamandis.com

moonshot thinking 3

MOONSHOT

THINKING

How to disrupt your

industry and beat

the competition.

Inspired by Google X and Peter Diamandis.

@BLUELOBSTERCO

only 1 in 2 million lobsters is blue

Only 1 in 2 million lobsters is blue. Are you?

Stand out, get noticed, connect.

www.bluelobster.co

hello@bluelobster.co