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Moonshot Thinking. How to disrupt your industry and beat the competition. Inspired by Google X and Peter Diamandis. Moonshot thinking is shooting for the moon. Moonshots live in the gray area between audacious projects and pure science fiction; they are 10X improvement, not 10%.

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Moonshot Thinking


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    moonshot thinking

    MOONSHOT

    THINKING

    How to disrupt your

    industry and beat

    the competition.

    Inspired by Google X and Peter Diamandis.

    @BLUELOBSTERCO

    1960 s

    1960S

    1960S

    we choose to go to the moon

    WE CHOOSE TO GO

    TO THE MOON!

    the biggest benefit of apollo was the inspiration

    The biggest benefit of

    Apollo was the inspiration

    it gave to a growing

    generation to get into

    science and aerospace.

    Buzz Aldrin, Astronaut

    after apollo 17 america stopped looking towards

    After Apollo 17, America stopped looking towards

    the next horizon. The United States had become a

    space-faring nation, but threw it away. We have

    sacrificed space exploration for space exploitation,

    which is interesting but scarcely visionary.

    Eugene Cernan, Astronaut

    not only did we become less ambitious in space

    NOT ONLY DID WE BECOME

    LESS AMBITIOUS IN SPACE.

    we also became less ambitious in business

    WE ALSO BECAME

    LESS AMBITIOUS IN BUSINESS.

    slide27

    We wanted flying

    cars, instead we got

    140 characters.

    Peter Thiel

    slide29

    A ten per cent

    improvement means

    that you're doing the

    same thing as

    everybody else.

    Larry Page

    slide31

    Companies fail

    because they do the

    wrong things or they

    aren't ambitious, not

    because of litigation

    or competition.

    Larry Page

    moonshot thinking 1

    MOONSHOT

    THINKING!

    moonshot thinking 2

    MOONSHOT

    THINKING

    Moonshot thinking is shooting

    for the moon. Moonshots live

    in the gray area between

    audacious projects and pure

    science fiction; they are 10X

    improvement, not 10%.

    Google X is leading the 10X

    movement.

    moonshot thinking at google x they take on global

    Moonshot Thinking

    at Google X

    They take on global-scale

    problems, define radical

    solutions to those problems,

    and involve some form of

    breakthrough technology

    that could actually make

    them happen. They look for

    10X improvements and

    solutions that will help one

    billion people.

    Huge

    Problem

    Radical

    Solution

    Breakthrough

    Technology

    if you re not doing some things that are crazy

    If you’re not doing some things that are

    crazy, then you’re doing the wrong things.

    Larry Page

    moonshot examples

    MOONSHOT

    EXAMPLES

    GOOGLE X

    project self driving car technology

    PROJECT SELF-DRIVING CAR

    Technology for driverless cars

    project loon balloon powered internet for everyone

    PROJECT LOON

    Balloon powered

    internet for everyone

    project wing rapidly deliver products using

    PROJECT WING

    Rapidly deliver products

    using flying vehicles

    it s often easier to make something 10 times

    It’s often easier to make

    something 10 times better

    than it is to make it 10

    percent better.

    Astro Teller, Google X

    netflix disrupts streaming

    NETFLIX

    Disrupts streaming

    airbnb disrupts hotels

    AIRBNB

    Disrupts hotels

    tesla powerwall disrupts energy storage

    TESLA POWERWALL

    Disrupts energy storage

    cool but i am not google x

    Cool! But

    I am not

    Google X!

    how to apply moonshot thinking to your company

    How to apply

    Moonshot Thinking

    to your company

    @peterdiamandis

    @PeterDiamandis

    5 STEPS

    inspired by

    Peter Diamandis

    @PeterDiamandis

    your biggest problems are your biggest

    Your biggest problems are

    your biggest opportunities.

    Peter Diamandis, X Prize

    slide51

    1

    Hire some 20-somethings

    to do some digging

    the first step is to create a strike force

    The first step is to create a Strike

    Force of young people. Why young

    people? They are smart, hard working,

    and naive. All the qualities you want in

    someone who trying to reinvent a

    system.

    They have no preconceived notions

    about the way the world is supposed to

    work. This gives them the ability to

    question everything.

    so where do you find your strike force they

    So where do you find your strike force?

    They may already work for you, or they

    might be graduates, or a group of local

    entrepreneurs.

    Look for passion and curiosity.

    Form teams of three to five people

    with a background in science and

    engineering.

    slide55

    2

    Question everything

    and everyone

    give the strike force 4 6 weeks to walk around

    Give the Strike Force 4-6 weeks to walk

    around your company and examine

    everything.

    Let them to talk to all employees,

    clients, suppliers, and so on. Everybody.

    have them document the major challenges your

    Have them document the major

    challenges your company is having:

    What is unduly hard to accomplish?

    Where are we missing quality?

    Where are we behind the competition?

    What are our clients' biggest complaints?

    slide58

    3

    Generate Ideas.

    No limitations!

    challenge them to think about how the biggest

    Challenge them to think about how the

    biggest challenges could be solved.

    Make sure to emphasize that they have

    NO LIMITATIONS as to the ideas they

    can come up with. This is critical.

    good ideas are always crazy until they re not

    Good ideas are always

    crazy until they’re not.

    Larry Page

    slide61

    4

    Catalogue, prioritize

    and select

    ask the strike force to compile their findings

    Ask the Strike Force to compile their

    findings, and write up their top 10 -

    20 recommendations.

    Rate them with regard to:

    Financial impact

    Competitive impact

    Ease of implementation (time and $)

    slide63

    5

    Fund the best ideas

    and best teams

    fund the best ideas and the best teams to develop

    Fund the best ideas and the best

    teams to develop the solution either

    internal to your business, or as

    outside entrepreneurial endeavors.

    Either way, you win.

    @peterdiamandis 1

    @PeterDiamandis

    5 STEPS

    inspired by

    Peter Diamandis

    @PeterDiamandis

    hire young team

    Hire Young

    Team

    Question


    Everything

    Generate


    Ideas

    Catalogue &

    Select

    Fund Best

    Ideas

    lots of people dream big and talk about big bold

    Lots of people dream big and talk about

    big bold ideas but never do anything. I

    judge people by what they've done. The

    ratio of something to nothing is infinite.

    So just do something.

    Peter Diamandis

    we choose to go to the moon in this decade

    We choose to go to the

    moon in this decade.

    Not because it’s easy,

    but because it’s hard.

    John F. Kennedy

    i have a very simple metric i use are you working

    I have a very simple metric I use: Are you

    working on something that can change the

    world? Yes or no? The answer for 99.9999

    percent of people is no. I think we need to be

    training people on how to change the world.

    Larry Page

    www peterdiamandis com www peterdiamandis com

    www.PeterDiamandis.com

    www.PeterDiamandis.com

    moonshot thinking 3

    MOONSHOT

    THINKING

    How to disrupt your

    industry and beat

    the competition.

    Inspired by Google X and Peter Diamandis.

    @BLUELOBSTERCO

    only 1 in 2 million lobsters is blue

    Only 1 in 2 million lobsters is blue. Are you?

    Stand out, get noticed, connect.

    www.bluelobster.co

    hello@bluelobster.co