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ROCK STAR BRANDING

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  1. how to brand like a ROCK STAR BY SLIDES THAT ROCK

  2. At SLides That Rock, music is part of our DNA.

  3. SO WE GOT REALLY EXCITED WHEN WE FOUND THIS BOOK!

  4. 3 THINGS WE LEARNeD ABOUT rock star branding!

  5. STAND OUT 1


  6. KISS

  7. KISS IS NOT THE BEST IS DIFFERENT

  8. MAKEUP, PYROTECHNICS AND ALTER-EGOS

  9. THEY STAND OUT!

  10. IN 1983 KISS REMOVED THE MAKEUP

  11. KISS Mötley Crüe JUST ANoTHER ROCK BAND WITH LONG HAIR

  12. KISS WAS NO LONGER UNIQUE. FANS LEFT.

  13. BUT KISS CAME BACK - WITH MAKEUP!

  14. NOW ON TOUR - WITH Mötley Crüe!

  15. BEING ‘THE BEST’ IS SUBJECTIVE

  16. BEING UNIQUE IS NOT

  17. STAND OUT AND ATTRACT!

  18. MINI COOPER

  19. BE CONSIsTENT 2

  20. AC*DC

  21. GREATNESS STARTS WITH A CLEAR AND CONSISTENT IDENTITY

  22. since 1974 AC*DC HAS BEEN ABOUT ONE THING

  23. ROCK’N’ROLL

  24. 20 OF THEIR SONG TITLES CONTAIN THE WORD ROCK

  25. ANGUS YOUNG HAS ALWAYS PERFORMED IN SCHOOL UNIFORM AND PLAYED THE GIBSON SG

  26. ALL THEIR ALBUMS Have AC*DC WRITTEN IN THE SAME FONT (SQUEALER)

  27. CLEAR CONSISTENT IDENTITY!

  28. MCDONALDS

  29. BUILD A TRIBE 3

  30. JIMMY BUFFETT

  31. IT’S MUCH MORE THAN MUSIC. IT’S A LIFESTYLE!

  32. THE CAREFREE LIFE ON A TROPICAL BEACH

  33. FUELED BY MARGARITAS, MUSIC AND SUNSHINE

  34. JIMMY BUFFETT GAVE UP CONTROL AND LET HIS FANS BUILD A TRIBE

  35. PARROT HEADS

  36. LOCAL CHAPTERS

  37. CONVENTIONS

  38. EVEN A GAME ON FACEBOOK

  39. BUILD A TRIBE! Fans recruit fans

  40. HARLEY DAVIDSON

  41. 3 THINGS WE LEARNeD ABOUT rock star branding!

  42. 1. STAND OUT 2. BE CONSISTENT 3. BUILD A TRIBE

  43. YOU WILL FIND MORE AWESOME STUFF IN THE BOOK.

  44. THE AUTHOR, STEVE JONES, DID NOT ASK OR PAY US TO DO THIS PRESENTATION. WE JUST THINK THE BOOK ROCKS!

  45. NOW GO ROCK YOUR BRAND! BY SLIDES THAT ROCK

  46. PHOTO CREDITS IN THIS PRESENTation we have used a number of ROCK STAR photos where we have not been able to determine the actual owner. We HONOR and respect THEse UNKNOWN PHOTOGRAPHERS for theIR AWESOME WORK. By using these images, we might very well have F*cked up and BROKen a few copyright laws. We do not want THE FBI or hells angels to show up at our house. if we have messed up your life by using your photo, let us know. RESPECT.

  47. SLIDES that rock www.slidesthatrock.com @slidesthatrock