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How are Videos Selling Presentation Services?

Falling attention spans and increased hunger for information in a short span of time. It will boost up the need of incorporating visuals into presentation. Explore more>>

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How are Videos Selling Presentation Services?

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  1. How are Videos Selling Presentation Services?

  2. Falling attention spans and increased hunger for information in a short span of time. It will boost up the need of incorporating visuals into presentation. A well-placed video is expected to take the presentation on a high. It’s obvious, isn’t it!

  3. But when to use them? This is the deciding factor if the presentation will sell or not. Videos are critical when someone has to catch audience attention without gaps. Video integration in the presentation is a tough task. One needs an upgraded version of presentation software. This will make the integration seamless.

  4. Some buyers are making their buying decisions based on the quality of videos in the demonstration. What one loses if videos are not there? The earning potential of the video should not be undermined. YouTube is a huge platform based on videos. It has reported nearly $1.13 billion revenue this year. It constitutes approximately 19% of US digital advertising business.

  5. Many marketers commit for videos being the most powerful tool. More or fewer companies are found reluctant of using videos in their PowerPoints. They tend to get heavy with embedded videos. This is quite troublesome for them. It’s painful!

  6. Being the most powerful tool videos have a critical role to play. They have a provocative approach. Everyone knows that videos are long-lasting. They also have an emotional touch. No other tool supports that. Plus audience gets a quick exposure of the retainable info.

  7. Why are videos so effective? Are they impactful over both audio and visual senses of the human brain? After all, it’s not only the presentation but presenter as well that improves the overall essence. So cues like body language, facial expressions, imagery and music should also be valued. Great influencers on person’s action and choices!

  8. User engagement is of utmost importance in selling. Through videos, one can engage any user for almost more than two minutes. At least 60% viewers will do so. Prime purpose is getting themselves educated about the product. Buying decision comes later!

  9. Many audiences only remember just 10% of what they hear. Reading again…again, will not help much. It might increase the retention from 10% to 20%. In contrast, more than 80% of people are able to retain what they see and do. Also, research shows that almost 93% of communication between people is non-verbal.

  10. Video Productions and Presentation service are hence flourishing day by day even after the boom of Digital Marketing. Same is the reason for YouTube’s success. Countries like US are spending nearly $131 billion on video ads just to outnumber their sales over competitions. Videos do make a difference!

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