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Challenges Facing Kiosks in France: Navigating Mass Marketing Shifts

This article examines the endangered state of press distribution in France, focusing on kiosk operators. Discover the pivotal role of kiosks and the essential actions they take to engage readers amid evolving marketing dynamics.

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Challenges Facing Kiosks in France: Navigating Mass Marketing Shifts

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  1. Stage de fin de Master 2 MTIC

  2. La Presse en France en Danger

  3. Marketing de masse

  4. Le Métier de Kiosquier

  5. Les Kiosquiers : dernier maillon avant le lecteur Editeur  Imprimeur Distributeur (NMPP)  Kiosquiers  Lecteurs

  6. Actions Kiosquiers • Etablissement d’un dialogue • Image Zurban • Cadeaux (DVD, Invitations…) • Aide à la vente (affichettes, présentoirs) • Questionnaires

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