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Asian Council on Tourism

Asian Council on Tourism. Breakout Session. SAMIE LIM Vice-Chairman Biztour5 Chairman. Sustain Growth. Ready for Take Off. Investment in Building Capacities. Advocacy and Network Building. WORK PLAN TO ACHIEVE THE FIVE 5’s. 5 th Year Targets. 1 st Year. 2 nd Year. 3 rd Year.

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Asian Council on Tourism

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  1. Asian Council on Tourism Breakout Session SAMIE LIM Vice-Chairman Biztour5 Chairman

  2. Sustain Growth Ready for Take Off Investment in Building Capacities Advocacy and Network Building WORK PLAN TO ACHIEVE THE FIVE 5’s 5th Year Targets 1st Year 2nd Year 3rd Year 4th Year 5 Billion USD Investments 5 Million Jobs 5 Million International Tourists 5Billion USD Annual Tourism Revenue

  3. ACCESS/ ROADS-INFRA 2. ARRIVAL (AIR/SEA TRANSPORT) 1. Five 5s ACTIVITIES REST / RECREATION / EDUCATION 5. ATTRACTIONS NATURAL / MAN MADE 4. ACCOMMODATION HOTEL & RESTAURANT 3. ACHIEVING THE FIVE 5’s THROUGH THE 5A’s

  4. AIR (Budget Airlines, Chartered Planes) SEA (Cruise Liners, Ferries) 1. ARRIVAL O P P O R T U N I T I E S Development of: TRAVEL AGENCIES TOUR OPERATORS / TOUR GUIDING BUSINESSES INTERNATIONAL CRUISE LINERS BUDGET AIRLINE FRANCHISES WORLD-CLASS AIRPORTS & SEAPORTS

  5. Clear Alternative for Consumers Shift Within Airline Market 37% Otherwise would not have traveled 71% New Demand 59% Otherwise by car 15% No Data 4% Otherwise by rail 6% Others 8% Source: CAA data, McKinsey Analysis

  6. 2. ACCESS/ROADS-INFRA O P P O R T U N I T I E S Development of: SHOPPING MALLS, BUSINESS CENTERS & INTERNET CAFES NEAR AIRPORTS, SEAPORTS & BUS TERMINALS POWER & WATER SUPPLY MASS MEDIA & TELECOMS CLEAN TOILET & BATH FACILITIES ROADS & BRIDGES ROADS PORTS WATER ENERGY TELECOMS SEWERAGE

  7. O P P O R T U N I T I E S Development of: HOTELS & MOTELS CONDOTELS & BUDGET HOTELS BED & BREAKFAST CHAINS GROCERIES / SUPERMARKETS CONVENIENCE STORES LAUNDRY FACILITIES HEALTH & CLINIC FACILITIES PHARMACIES SPA & MASSAGE FACILITIES BOOK SHOPS / NEWS STANDS COFFEE & BAKESHOPS RESTAURANTS 3. ACCOMMODATION HOTELS RESTAURANTS

  8. ASEAN BRAND CHAIN co-owned by ASEAN INVESTORS ONE RESERVATION SYSTEM ONE STANDARD ASEAN Hotel Chain Franchise Asean Hotel Brunei Asean Hotel Laos Asean Hotel Philippines Asean Hotel Malaysia Asean Hotel Singapore Asean Hotel Cambodia Asean Hotel Vietnam Asean Hotel Thailand Asean Hotel Indonesia Asean Hotel Myanmar

  9. OPPORTUNITIES Development of: HISTORICAL SITES PILGRIMAGE SITES CULTURAL SITES MUSEUMS NATURE, FISHING, OR TRIBAL VILLAGES PARKS PICNIC HUTS AND GROVES CAMPING SITES / GROUNDS NATURAL (eco-tourism beaches, rainforests, mountain ranges) 4. ATTRACTIONS MAN-MADE (theme parks, historical & cultural sites)

  10. Development of: SHOPPING MALLS MEDICAL TOURISM FACILITIES RETIREMENT HOMES SPA & RESORTS GOLF COURSES CASINO-HOTELS NIGHT CLUBS GYMNASIUMS EXHIBITS/ CONFERENCE CENTER SCHOOLS/ UNIVERSITIES O P P O R T U N I T I E S 5. ACTIVITIES SPORTS & RECREATION SHOPPING FESTIVITIES & EVENTS EDUCATION / MEDICAL TOUR

  11. Spectrum of Health & Wellness Services Massage Medical Check-up Retirement Homes Dental Procedures Spa & Wellness Terminally-ill Optical & Hearing Procedures Health & Fitness Medical Attention Anti-Ageing Surgery Cosmetic Surgery Recuperation

  12. BORACAY Arrival Access Accommodation Attraction Activities

  13. Banaue Rice Terraces

  14. MUNICIPALITY CITY PROVINCE REGION COUNTRY Accommodations Attractions Activities Access Arrival 5M Jobs Annual Tourism Revenue $5B International Tourists 5M $5B Investments 5th Year

  15. Maraming Salamat Po!

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