1 / 15

Using Agile Methodology for Market Feedback in Risky and Uncertain Early Product Development

Using Agile Methodology for Market Feedback in Risky and Uncertain Early Product Development. Lean Startup Presented by: Damian Dingley, Vantage Software Inc. & Veracity Solutions. Introduction. “The Lean Startup” by Eric Ries or “ Improve the success rate of new innovative products ”

sofia
Télécharger la présentation

Using Agile Methodology for Market Feedback in Risky and Uncertain Early Product Development

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Using Agile Methodology for Market Feedback in Risky and Uncertain Early Product Development Lean Startup Presented by: Damian Dingley, Vantage Software Inc. & Veracity Solutions

  2. Introduction “The Lean Startup” by Eric Ries or “Improve the success rate of new innovative products” • New product is unpredictable • Apply the scientific method to early product development. • Build, test, learn and pivot –quickly. • Reduce uncertainty and foster commitment. • Don’t measure doing, measure output and results.

  3. Applies to any new product development: Large Corporations Garage startups

  4. 3 Principals • Vision • Entrepreneurial management • Steer • Build-measure-learn feedback loop • Accelerate • Velocity improvements using Lean, Agile and Kanban

  5. Build-Measure-Learn Feedback Loop

  6. Ideas • Leap of faith assumptions • High uncertainty Temper with: • Hypothesis • Try and Test (as soon as possible) • Prioritize based on business value and risk • Epics and User Stories describing vision & hypothesis with tests to measure outcomes

  7. Build • MVP –Minimum Viable Product Guidelines: • Lacks features • Minimum effort • Designed to alter customer behavior (for the better) • Aim to deploy quickly

  8. Product • Deploy and Observe (Get it in front of the customer) Guidelines: • Capture feedback • Observe reactions

  9. Measure • Innovation accounting Guidelines: • Capture feedback • Observe reactions • Collect information needed to validate hypotheses and tests identified in the User Story

  10. Data • Collect useful data – Market, customer behavior & feedback • Qualitative & Quantitative • Apply cohort analysis Guidelines: • Group customers • Observe group performance

  11. Learn • Use feedback to learn • Test against original hypothesis • Pivot (or Persevere) Guidelines: • Adjust priorities on the backlog • Create new user stories • Update release plans • No point building something nobody uses or wants!

  12. Pivot or Persevere? • Decision time -based on facts (and emotions) • Facts –quantitative and qualitative • Emotions –channel human creativity in most productive form Guidelines: • Was the hypothesis correct? • Consider as part of the regular vision & release planning effort • If pivoting, keep one foot in the previous cycle/iteration while executing fundamental change in strategy. /customer segment /zoom out /zoom in /platform /business architecture /customer need

  13. Iterative Development

  14. Kanban & Agile = Accelerate

  15. ThankyouUsing Agile Methodology for Market Feedback in Risky and Uncertain Early Product Development Lean Startup Presented by: Damian Dingley, Vantage Software Inc. & Veracity Solutions

More Related