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Convergence

Where we’ve been, where we are, where we’re going. Convergence. What is convergence?. Cross-media collaboration Traditional print/broadcast, Internet It entails not only sharing and cross-promoting content, but blurring and in some cases eliminating lines that separated media. Why converge?.

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Convergence

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  1. Where we’ve been, where we are, where we’re going Convergence

  2. What is convergence? • Cross-media collaboration • Traditional print/broadcast, Internet • It entails not only sharing and cross-promoting content, but blurring and in some cases eliminating lines that separated media.

  3. Why converge? • Traditional media is still very profitable, but ... • Those numbers are eroding. Advertising and circulation/viewership. • Audience is embracing new information delivery systems. • New delivery systems can more cost effective for content providers.

  4. Media use • How do you get your information? What sources do you and your peers find the best? • How about your parents? • Grandparents?

  5. Information delivery • Traditional sources- Printed material – newspapers, magazines, pamphlets, books- Broadcast sources – radio, over-the-air television, cable television- Advertising – print, broadcast commercials, billboards

  6. Information delivery, cont. • Some sources that have emerged:- Web sites- blogs- texting- RSS feeds- podcasting- YouTube- Facebook- Twitter

  7. Where we look • Traditional – printed material, TV/radio broadcast. • Computers – desktops, laptops • Emerging – netbooks, PDAs, phones, Kindle • We used to get info from just the first category, now we can select and use tools from all three at our convenience.

  8. Where does this lead us? • We are not 100 percent sure. • New models are rapidly emerging. These include heavy doses of convergence. • The future is being determined right now, in a variety of experiments throughout the media industry. • One close to home: annarbor.com • Change can be tough, can be exciting.

  9. Convergence and journalists • Production methods are changing.- Fewer people are doing more.- The more varied skills you have, the more valuable you are to an employer.- With fewer people involved in the process, it’s more important than ever to deliver accurate reporting.- Your name is a brand name.

  10. Citizen journalists • More traditional media outlets are turning to citizen journalists for some content. • Non-journalists providing coverage. • Can provide coverage of things that may not typically be covered. • The price is right for publishers/station managers: Free or very cheap. • Trustworthy?

  11. Traditional vs. citizen JRN • Working journalists sometimes look with disdain on citizen journalists:“I would trust citizen journalism as much as I would trust citizen surgery”- Morley Safer, veteran television reporter.

  12. Engagement • One reason for encouraging citizen journalism – it can lead to greater audience engagement. • News used to be primarily a one-way street. Ran from news source to reader or viewer. • Readers and viewers today enjoy participating in coverage.

  13. Bottom line • Convergence doesn’t change the core of what reporters do: Tell people the news. • It may change how we tell people about the news, and the methods we use to deliver that news. • It may change how people receive/participate/consume news. • It doesn’t change this: We tell people news.

  14. Questions?

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