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Good Website

Web Design & SEO. Good Website . Great Visibility. What Makes A Great Website?. Website Expectations. Website Owner Cool, Wow Factor Pride, Opinion Marketing Jargon Lots of Traffic Website Visitor Helpful, Easy, Intuitive Professional, Trustworthy Practical, Utility Accessible .

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Good Website

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  1. Web Design & SEO Good Website Great Visibility

  2. What Makes A Great Website?

  3. Website Expectations • Website Owner • Cool, Wow Factor • Pride, Opinion • Marketing Jargon • Lots of Traffic • Website Visitor • Helpful, Easy, Intuitive • Professional, Trustworthy • Practical, Utility • Accessible

  4. It’s all about your user first.

  5. Usability

  6. Usability • “Don’t make me think.” • Clear navigation options and labels • Calls to action / next steps • Clear headings and content structure • Contact info right up top (& bottom) • Usable on all device types

  7. Content

  8. Content • Sadly, this is the most neglected part of any website • Ditch the marketing speak, PROVIDE ANSWERS • Utilize all types of content you can – Text, photos, graphics, video, user- generated content, reviews • Use YOUR photos, ditch the stock photography • Cover capabilities, process, experience … the stuff that REALLY matters to your potential customer

  9. Content Tip • Compile the top 10 questions your sales staff, or customer service staff are asked. • Does your website answer all of those 10?

  10. Design

  11. Design • Quality of design for most is an opinion, stick to facts • Your web design should enable, not get in the way • Professional, clean and makes a great first impression • Color schemes that work together (kuler.adobe.com) • Spacing is ALWAYS your friend – let your content breathe, don’t have text touching photos • Crop and compress photos correctly

  12. Technology • Reliable, usable and scalable • CMS – Wordpress is a strong choice for SMBs due to cost, features and search engine friendliness • Others exist – Concrete5, Joomla, Squarespace • Accessible to Google and Bing • Responsive Web Design – all devices

  13. Technology • Responsive Web Design to meet all users and devices • Site adjusts based on device • One site, once CMS • Ubiquitous • Preferred technical structure by Google and Bing for mobile • Google: Responsive Wordpress Templates

  14. Web Design BAD Examples

  15. Usability • No navigation • Poor header • Content block • Content • Light on answers • Design • - SpacingTech • - Each page is one image!

  16. Usability • Super small text • Splash page • Content • Light on answers • Design • Spacing • Random • Tech • - Flash everywhere

  17. Web Design GOOD Examples

  18. Intro To SEO How Search Engines Work

  19. Search & SEO Is Blurry • Bigfoot is Blurry (mitchhedberg) • Myths & Misinformation • How are websites & pages ranked? • What is the “trick”?

  20. How It Works Search Engines Find Stuff Before You Do Engines crawl to find websites and web pages. Moving from link to link.

  21. How It Works Search Engines Read Web Pages Web page text is “read”and other page elements are factored in to determine what EACH page is about.

  22. How It Works Search Engines Store The Data The engines bring your data back to their servers and store it in a giant library called an “index”.

  23. How It Works You Search For “Apple Pie Recipes” When a user does a search, the engine looks into it’s library to find and display the BEST resources for apple pie recipes.

  24. How It Works The engine ranks resources with it’s algorithm

  25. How It Works The BEST resources/results are displayed

  26. How It Works The BEST resources can be many different things Webpage Images Blogs Video

  27. How It Works - Local The best LOCAL resources are displayed - PURE

  28. Local - Pure

  29. How It Works - Local The best LOCAL resources are displayed - BLENDED

  30. Local - Blended

  31. How It Works - Local Result layouts can vary by device now too

  32. Who Wants To Be #1? That’s right, we all do

  33. Why Are You #1? • ONLY what’s online matters • What are you saying about yourself? • What are others (profiles, directories, links) saying about you? • Why is your website better and more credible?

  34. Be Visible. Stand Out.

  35. The Engine Has To Crawl You Use a “building code inspector” to find any tech issues • www.google.com/webmasters/tools • www.bing.com/toolbox/webmaster • Provides detailed reports on your websites visibility, crawl errors and other useful information to help identify technical issues.

  36. Welcome To Our Website For over 20 years we have provided the finest in products and services to our customers. Through dedication, education and innovation we are recognized as an industry leader.

  37. New Orleans Electrician For over 20 years we have provided Electrical services in the New Orleans, LA area for electrical installation, repair and emergency repair . Let us service your wiring, outlet, switch, generator, surge protection and other electric needs today.

  38. New Orleans Electrician For over 20 years we have provided Electrical services in the New Orleans, LA area for electrical installation, repair and emergency repair . Let us service your wiring, outlet, switch, generator, surge protection and other electric needs today.

  39. Website Content Needed content and valuable content

  40. Content Value Content “musts” and content value 5 Reasons Your Home Needs A Generator Mission Statement

  41. Get Votes, Gain Trust Trust is signaled by those willing to vote (link to) you

  42. Links Equal Trust • Quantity counts • Quality counts • One authoritative link trumps a lot of low to average links • Who is willing to vote/vouch for you? • What can you do to be worthy of this trust?

  43. Why Link To You? You provide answers, expertise and valuable content 5 Reasons Your Home Needs A Generator Mission Statement

  44. The Trick? There is no trick, credibility is not easy

  45. Become Un-blurry + Provide a professional website focused on your customer + Good, unique and valuable content with links + Make it EASY for users to learn the what & how + Prove and earn your credibility

  46. Thank You Twitter: @AaronWeiche Facebook.com/weiche LinkedIn AaronWeiche.com

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