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Amplifying Your Event: Strategies for Effective Social Media Coverage

This guide by Alison McNab from the University of Huddersfield provides valuable insights on using tech and content to maximize social media impact before, during, and after events. Learn to tweet strategically, schedule posts, and engage with attendees effectively.

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Amplifying Your Event: Strategies for Effective Social Media Coverage

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  1. Amplifying your event: Who, What, Where, When, Why and How?Alison McNab, University of Huddersfield, UK@alisonmcnab / @hudlib#ILI2018 B202

  2. Preparation Tech and content At the event After the event Further resources Overview

  3. Preparation Tech Content

  4. Use two devices • Connect both to wifi when you arrive   Bring spare power pack for device(s) Use several Twitter apps Know how to turn off sound on devices Tech

  5. Produce a Twitter crib sheet Draft and/or schedule some tweets Tweet to say you will be live-tweeting • use #MyEvent hashtag • pin that tweet to Twitter profile   Think about the timing of scheduled tweets • include room details Should you usea second hashtag? Content

  6. Twitter advertiser account needed on native app Schedule using Tweetdeck, Hootsuite or an app like Twuffer Find the shortcuts that work for you Scheduling tweets

  7. Find a comfortable seat Do I need to edit any scheduled tweets? Check battery level in devices • Plug in power pack when device reaches 50%  Log in to wifi with both devices If the speaker says “don’t tweet this” – then don’t At the event

  8. Are there any tweets that I want to delete? Review the hashtag for the following week Capture tweets in Wakelet (or alternative) • Check accidental alternative hashtags eg #ili18 Tweet your wakelet / blog post / reflections Thank the organisers and sponsors! After the event

  9. Further resources http://bit.ly/AmplifyEventLinks

  10. Any questions? Alison McNab @AlisonMcNab A.McNab@hud.ac.uk

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