1. Social Organization April 2012 Stephane Niango Executive Partner

2. Why bother with Social? 1

3. Social Participation – no longer just “A Nice to have” • The internet (or your intranet) is no longer just a channel… • This is the platform of choice where your employees, clients, competitors and citizens lead their parallel lives. 2

4. Presentation Agenda • Social Organization – concepts • Social Organization – technologies • Social Organization – planning 3

5. Social OrganizationCONCEPTS What are they…? Anew perspective 4

6. Social media is no longer just a “Kid-Only” Playground • 1.5 billion users between the big 4, • YouTube, Facebook, Twitter and LinkedIn • YouTube, Facebook growing at 60% • Over 60% are mature • Gen Y: 13 – 29yo • Mature: 30 – 74yo • What are social Organizations? and what are they doing about the emergence of the social media (by their employees and clients)? 5

7. Executives Know How to Lead an Organization From the Top to the Bottom

8. Managers Know How to Lead End to End According to Business Process

9. Our Organizations Are More Than Two Dimensional

10. Every Organization Is Social, but Not Every Organization Is a Social Organization

11. What Is a Social Organization? • A social organization targets social media at important business purposes. • Social organizations achieve otherwise impossible results by facilitating productive mass collaboration. • Social organizations use mass collaboration to repeatedly tap into the collective genius of customers, employees, partners, etc.

12. Social OrganizationTECHNOLOGIES What technologies…? Not just Facebook or Twitter… 11

13. Social Technologies in Business 12

14. A Social Organization Is Different From Social Media Focus Area Social Media Community Purpose Management ✔ ✖ ✖ ✖ Social Media Pilot ✔ ✔ ✖ ✖ Social Media Marketing ✔ ✔ ✔ ✖ Social Media Initiative ✔ ✔ ✔ ✔ Social Organization

15. Social Organization – purpose case 14

16. Social OrganizationPLANNING What to do…? Don’t just deploy the technology 15

17. Create a Social Organization by Following Five Management Imperatives • Remember that it's all about productive mass collaboration, not the technology. • Treat social media strategically. • Take responsibility for creating and fostering collaborative communities. • Stay focused on purpose — the key to productive collaboration. • Guide and nurture mass collaboration — don't try to prescribe or control.

18. Community First Imperative: Remember That It's All About Productive Mass Collaboration, Not Technology Mass Collaboration Social Media Purpose

19. Refine Purpose Guide Launch Second Imperative: Treat Social Media Strategically

20. Third Imperative: Take Responsibility for Creating and Fostering Collaborative Communities Purpose Contribution Encourages Receives Results Community Collaboration Cycle Change Feedback Results Creates Builds Judgment Results

21. Fourth Imperative: Stay Focused on Purpose — The Key to Productive Collaboration

22. Fifth Imperative: Guide and Nurture Mass Collaboration — Don't Try to Prescribe or Control

23. In summary…Social Participation – no longer just “A Nice to have” • Remember…. Social networks are the platforms where your employees, clients, competitors, and citizens lead their parallel lives. 22

24. Social Organization – the book 23

25. Thank you Stephane.Niango@Gartner.com 24