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Developing 410 Excellence

Developing 410 Excellence. What is Developing 410 Excellence?. A philosophy that embraces the growth and development of Lionism within MD 41 0. The Objective of Developing 410 Excellence. Each District within MD 410 to obtain full District status

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Developing 410 Excellence

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  1. Developing 410 Excellence

  2. What is Developing 410 Excellence? A philosophy that embraces the growth and development of Lionism within MD 410

  3. The Objective of Developing 410 Excellence Each District within MD 410 to obtain full District status in excess of 1250 Members in at least 35 Clubs in order to improve service to the communities at large

  4. Fundamental Issues Identified Lionism needs to be seen to be attractive to the public. Re-branding of the Association within the Districts is required. Re-engineering the way we operate is required. “Out of the box” thinking is required. Ingenuity in our thinking is required. Modernised operating processes need to be developed. Benefits of membership need to be publicised in order to answer: “WHAT’S IN IT FOR ME?” Networking opportunities need to be enhanced. The need to build on the successes of the past is evident. Non performance cannot be tolerated. A base for change is required.

  5. Basic Cornerstones Identified Leadership Skills Development. Fun-filled Lionism. Effective Projects. Profitable Fundraisers. Effective Administration. Good Communication. Membership Growth. Membership Retention. Participation in Conventions; Mid-Year Conferences, Zone & Region activities. Corporate Social Responsibility programmes. Promotion of Lionism. Internal Brand Building.

  6. We need to change ………….. to ensure that we meet the OBJECTIVE. We need to change …………… to ensure that the ORGANISATION SURVIVES. We need to change .............. to guarantee that the ideals of MELVIN JONES LIVE ON FOREVER.

  7. It is only a lunatic who would continue doing things the same old way, day in and day out, and expect to see an improvement Kay Fukushima (late) International President 2002 - 2003

  8. Marketing of Lionism

  9. Marketing of Lionism Think out of the box !! Simplify. Clarify. Streamline. Change the image Change the perception.

  10. The Rebranding Process Marketing Strategy Build the Brand Reach the Vision

  11. The People Factor Who do we want? Focussed, service-minded people with the right attitude. What do they need to know about us? Everything we stand for and represent. Attract the right calibre! What’s in it for them – benefits of membership. Enhance the attractiveness. We (all of us) need to: Keep them! (Retention). Orientation – Information. Meaningful activities.

  12. The People Factor Loving Individuals Offering Needed Service

  13. Our Product What do we have to offer? Membership of the largest Service Club organisation in the world. Programmes that are unsurpassed in the world of Service: Sight Youth Aged Health Fundraising to support the above.

  14. Our Product • What are we all about? • Service. • Leadership Skills Development. • Networking. Benefits of Lionism? Being an integral player within the community. Being recognised as a leader. Personal development.

  15. Places Where We Want To Be New areas and communities. Formation of new clubs. Formation of Club Branches in areas where we used to have Clubs At the right place determined by community needs. At the right time determined by community needs. Strengthening of existing clubs.

  16. Communication Internal as well as External. Clear and to the point, no confusion. Correct language, spelling, etc. Club, Zone, Regional and District level. RSVP!!!!!

  17. Process Follow the guidelines: Ensure all aspects are executed with the Vision in mind. Logical processes to be instituted and followed. Ensure we encompass all the “Cornerstones” identified. Meet all the time-lines we set for implementation.

  18. Building the Brand Build the Brand

  19. Advertising Selling not telling……. What are we about? What product are we selling? Who are we trying to attract? What are the features and benefits?

  20. Publicity Portray the…. Image. Fun. Benefit.

  21. Promotion Reflect evidence of…. Being knowledge based. Being professionally done. Being at the right place at the right time.

  22. Events The “shop window” Professional “look and feel”. Perception of value for money. Cool, calm, collected appearances.

  23. Reach the Vision Networking. Social interaction. Point of reference within communities. Administrative efficiencies. Measurable performance standards.

  24. Reach the Vision “Buy-In” from Clubs and Districts or “Bye-Bye” to Multiple District 410 as we know it now!!!!!!

  25. Reach the Vision It is not the End but the Beginning of a New Era for Multiple District 410

  26. Any Questions???? and Hopefully some Answers

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