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Volunteer Survey Result

Volunteer Survey Result. Toronto City Mission 2011 - 2012. Methodology. Surveyed 51 Volunteers. Age. University. High School. Demographic Summary. 75 % of the volunteers are 30 and under

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Volunteer Survey Result

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  1. Volunteer Survey Result Toronto City Mission 2011 - 2012

  2. Methodology Surveyed 51 Volunteers

  3. Age University High School

  4. Demographic Summary • 75 % of the volunteers are 30 and under • This age group tends to be highly transient (school, work and etc)  high volunteer turnover rate • This age group also represent high tech/ internet usage • Brand survey : least known among the 18 – 25 age group (17%)

  5. Volunteer turnover

  6. Turnover summary • We have a lot of new volunteers. • 47 % the volunteers are new (1 year or under) • This mean that ½ of the volunteer next year are new • Our total # of volunteers didn’t increase significantly HIGH volunteer turnover rate. • Given the volunteer turnover rate / age, should we focus on: • Volunteer retention –cohesion, care, skill building….. OR • Volunteer recruitment – sharing stories, speaking

  7. How did you first hear about TCM?

  8. First impression - Summary • Church remains the primary source where people learn about TCM • Word of mouth is powerful – our greatest source • Goal: Increase recognition by 20% (Urban Promise) • Assume person has 100 friends to share with: ~ 20 staffs / year long interns  2000 ~ 150 volunteers  15000 ~ ??? mission team How can we equip our volunteers / interns to share the story of TCM among their friends?

  9. Start volunteering

  10. Motivation - summary • Wanting to make a contribution to the community is the highest motivation for starting volunteering. • Friends are useful  - Around ½ our volunteer started because a friend highly recommended TCM • People are looking to serve rather than to grow (develop skills, gain new skill, meet new people)

  11. Continue to volunteer

  12. Motivation - Summary • “I find meaning in the volunteering experience” • Greatest influence to continue volunteer • Yet fulfillment dimension is the greatest drop • “I have seen stories of transformation” • Lowest influence • Therefore : meaning ≠ transformation • Invest in relationship: • ½ the volunteers continue because of the kids • < ¼ of the volunteers feels connected to the staffs

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