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Explore the limitations of tunnel vision in IT and the benefits of adopting a broader perspective. This text delves into tunnel design, a better approach to technology, and the importance of considering social contexts. Learn how to navigate the IT landscape with balance, historical context, and deeper insights to enhance project success and resolve challenges effectively.
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The Social Life of Information Introduction – Tunneling Ahead William H. Bowers – whb108@psu.edu
Topics • IT Suffers from Tunnel Vision • Wider Perspective Provides • Tunnel Design • A Better Approach • Fight to the Finish • Conversations William H. Bowers – whb108@psu.edu
IT Suffers from Tunnel Vision • Focus straight ahead • Frequently ignores • Context • Background • History • Social resources William H. Bowers – whb108@psu.edu
Wider Perspective Provides • Balance • Alternatives • Breadth of vision • Choices • Context • Makes sense of projects William H. Bowers – whb108@psu.edu
Tunnel Design • Tight focus on information • Can make technology frustrating • Can condemn the past • Worships new technology William H. Bowers – whb108@psu.edu
A Better Approach • Learn from the existing processes • Ask ‘why things work’ • Look beneath the surface • Take into account features and functions that people will fight for William H. Bowers – whb108@psu.edu
Fight to the Finish • Don’t overlook social context • Embrace the ‘social periphery’ • Communities • Organizations • Institutions William H. Bowers – whb108@psu.edu
Fight to the Finish • Don’t ignore the people involved • Don’t ignore the practical • Don’t focus only on theoretical William H. Bowers – whb108@psu.edu
Conversations • Address social context from different perspectives • Avoid unbridled enthusiasm for technology William H. Bowers – whb108@psu.edu
Questions & Discussion William H. Bowers – whb108@psu.edu