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Maximising downtime – a case study of community based provision

Maximising downtime – a case study of community based provision. Objectives. Where we are now How we got here Market analysis Action plan - pilot Plain sailing?. Where we are now. £250K net (after labour costs) contribution to operating expenditure

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Maximising downtime – a case study of community based provision

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  1. Maximising downtime – a case study of community based provision

  2. Objectives • Where we are now • How we got here • Market analysis • Action plan - pilot • Plain sailing?

  3. Where we are now • £250K net (after labour costs) contribution to operating expenditure • Employ 111 student as Head Coaches, Coaches, Summer/Easter Camp Assistants and Casual support staff (reception/rec assistant/fitness support) • Service 1200 children/week over 3 terms of 10/12 wks

  4. How we got there a journey

  5. From little acorns mighty oaks grow Ideas Market analysis Pilot - offer – monitor -refine

  6. Idea/Concept Senior Junior Development pathway • Link to University Objective • To provide services that meet the needs of Wales and wider communities by working in partnership with city, national and international bodies.

  7. Market analysis • Post codes – Mosaic • Competitor review • LA’s • Private sector • Health clubs • Holiday clubs • Professional sport (Cardiff City, Blues, Glamorgan Cricket)

  8. Pilot • Swimming • Athletics • Soccer • Trampolining • Netball • Gymnastics • Dragon Camps (Summer, Easter) under 8’s, over 8’s)

  9. Offer or y=mx+b • Head coaches – UKCC level 1 or above • Commitment to invest in coach education as a reward for loyalty and performance • Pricing to market not competition • Create a brand based on: lower ratio’s, quality of experience and word of mouth recommendation • Policy that all offerings make a net contribution after labour costs

  10. Monitoring • Annual questionnaire and feedback to parents • All coaches provided with kit and its is worn • Joint coach mentoring scheme with City Council • Reward good first years with additional hours throughout the year

  11. Plain sailing? Market research allowed clear geographic targeting linked to areas, schools and travel time Idea The triangles only really work in one sport for a variety of valid reasons linked to the local market and politics Pilot Successful and sustainable in the sports identified local difficulties in expanding into cricket, hockey, rugby and squash Equation A lot of time and energy has gone into coping and managing with natural student turnover. Now starting to develop a consistency or pedigree Pricing Biggest surprise. 18% rise and no fall in demand Branding strong and reinforced visually around the city

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