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2013 Pennsylvania Donate Life Hospital Challenge Plan Activities, Register Donors, and Win Gold!!!

2013 Pennsylvania Donate Life Hospital Challenge Plan Activities, Register Donors, and Win Gold!!!. Kelly Hoover Thompson – HAP John Green – Gift of Life Donor Program Misty Enos – Center for Organ Recovery and Education. Hospital Association desire to support AHA initiative

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2013 Pennsylvania Donate Life Hospital Challenge Plan Activities, Register Donors, and Win Gold!!!

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  1. 2013 Pennsylvania Donate Life Hospital ChallengePlan Activities, Register Donors, and Win Gold!!! Kelly Hoover Thompson – HAP John Green – Gift of Life Donor Program Misty Enos – Center for Organ Recovery and Education

  2. Hospital Association desire to support AHA initiative • Support launch of new statewide public awareness campaign to increase organ donor designations • Provide hospitals with a standard campaign • Engage hospitals and their staff with less effort • Support OPO efforts to target low performing hospitals Objectives of Campaign

  3. April 15 Letter sent from HAP announcing hospital challenge • April 24 Informational conference call to discuss challenge • April 30 Hospitals register to participate in challenge • May 9 Challenge launch in Harrisburg • May – Aug. Challenge runs • June 15 - Learning call • July 23 - Learning call • August 31 Challenge ends • Sept. 10 Scorecards due to HAP • Fall 2013 Winners announced at fall HAP event Campaign Timeline

  4. DLPA and HAP Kick-Off

  5. By the Numbers 117,000: Approximate number of people on the national organ transplant waiting list 8,366: Number of people in Pennsylvania who are on the national organ transplant waiting list 18: Average number of people on the waiting list who will die today 78: Average number of people on the waiting list who will receive a life-saving organ transplant today 8: Number of lives one organ donor could save 50: Number of lives one organ donor could improve The reason to participate

  6. Collaborative effort between HAP and OPOs • Collaborative effort between OPO Hospital Development and Community Relations Departments • 40 hospitals and health systems participating in challenge • Established hospital-based committees • Committee composition • Pitching the challenge • Distributing materials • Develop strategy to ensure success Recruitment and Execution

  7. Materials provided in your toolkit • HAP Donate Life Hospital Campaign Guide • Score card • Sample letter from Hospital CEO to staff • Letter from Hospital CEO to another hospital lead • Sample Social Media guide • Public Service Announcements • Sample newsletter article • Statistics fact sheet

  8. This is how you earn points!

  9. Marketing material available http://www.organdonor.gov/howhelp/hospitalcampaign.html

  10. More marketing materials

  11. Unique Landing Pages

  12. Hospitals in action!

  13. Questions?

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