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Porter’s Five Forces of Analysis

Porter’s Five Forces of Analysis. Rivals: Those in direct competition with you. Entrants: are new competitors that enter the market who weren’t on the radar before Customers: The people and businesses who buy your goods and services

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Porter’s Five Forces of Analysis

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  1. Porter’s Five Forces of Analysis Rivals: Those in direct competition with you. Entrants: are new competitors that enter the market who weren’t on the radar before Customers: The people and businesses who buy your goods and services Suppliers: they provide you with the resources you need to do business Substitutes: Performs the same or a similar function as an industry’s product via another means (e.g., use of trains & buses instead of flying)

  2. Porter’s Five Forces of Analysis

  3. SUMMARY • As the final wrap-up of this exercise, you and your partner are to write a one-to-two page summary (together) about your product or service’s competitive positioning in the market. • Is the product, service, or company you investigated strong or vulnerable? Why? • What important discoveries did you make as a result of using Porter’s strategy in the investigation of your product, service, or company? • What additional information would you have liked for this analysis? • What’s the most interesting thing you have learned from studying/using Porter’s five forces of analysis?

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