Tips From Semalt On How To Use Instagram For Tourism Marketing

1. 23.05.2018 Tips From Semalt On How To Use Instagram For Tourism Marketing Social media and tourism marketing together make one of the most mutually bene?cial relationships. Over the past four years, both industries have continued to experience growth and expansion. By learning about these two, it becomes possible to understand how to be unique and creative in Instagram campaigns. Ryan Johnson, the Customer Success Manager of Semalt gives the ideas of how to use Instagram for tourism marketing in the most ef?cient way. 1. Location signi?cance For every Instagram image uploaded, there needs to be a location attached to it. According to Social Media Today, close to 48 percent of travelers rely on Instagram to decide on a new travel destination. Another 35 percent rely on this feature when discovering new places. Adding a location to an image places the business on the map. The top priority is to inspire travelers but not advertise things. Usually, travelers do not have the impulse to buy and put much value in the process and therefore they visit several sites before making a decision. https://rankexperience.com/backuparticles/article962.html 1/3

2. 23.05.2018 2. Airbnb wins at Instagram Airbnb does not only excel a location tagging. The entire Instagram feed is outstanding from the inspiring photos, correct use of the hashtags, and the detailed captions that contain tips on how to travel. All of these features make the Airbnb Instagram beautiful and practical. The reason why Airbnb stands out is the introduction of Like2By (Curalate), which allows customers to shop through a business's Instagram feed. Like2By acts as a middleman and works by having Airbnb promote their link on their bio, which then redirects them to Like2By's page when clicked. Once users click on an image, it refers them to a website from where they can now book to stay on the image they clicked. 3. Creative content curation Searching a destination on Instagram brings back very many results tagged with the name of the destination. The feed shows very many images, which may give a true representation of how the destination looks in reality. Mel Carson revealed that 90 percent of consumers trust information communicated to them by their friends as compared to the 15 percent who believe in the brand messages. Hashtags also serve the same purpose, as they identify the most popular things to do on arrival. 4. Virtual Reality Virtual reality is the most realistic experience one has without ever visiting a place, making them interested in having the experience in real life. For instance,antas Airlines is among the ?rst to make Virtual Reality a reality for their ?rst-class lounges and cabins in Sydney and Melbourne. 5. Personalization In 2016 personalization of services offered became the necessity since people prefer brands that provide users with more personi?ed experience. Personalization is in recommendations by brands in such a way that it feels organic and engaging with the user. Both consumer and brand stand to bene?t from the personalization effect. Consumers receive content that is of genuine interest to them while brand acquires more information on consumers' habits. the form of the personal 6. Locally sourced content https://rankexperience.com/backuparticles/article962.html 2/3

3. 23.05.2018 Travel content success depends on the amount of trust between individuals. Consumers want to know that the information given to them is from reliable sources. It is the reason why brands now use freelancers who live and work in different destinations around the world, to help build content from a local's perspective. The future of social media in tourism marketing As technology evolves, it is set to jump on board the partnership between travel and social media. With time, this technology will continue to pick up on personal habits, and travel experiences are sure to engage with the user more, with the hope of building stronger relationships. As beautiful as a destination may be, it may be hard to stand out in the highly competitive tourism industry. If the product is self-descriptive and can ?nd its way on a map, customers can spread the message on behalf of the business. https://rankexperience.com/backuparticles/article962.html 3/3