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d.mindsets

d.mindsets. Focus of dp0 (design project 0). EMPATHY gives confidence that you are working on a meaningful problem; forces you to take a perspective other than your own IDEATION gives you copious and diverse design solution possibilities to select, develop and test PROTOTYPING & TEST

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d.mindsets

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  1. d.mindsets

  2. Focus of dp0 (design project 0) EMPATHY gives confidence that you are working on a meaningful problem; forces you to take a perspective other than your own IDEATION gives you copious and diverse design solution possibilities to select, develop and test PROTOTYPING & TEST gives confidence that your solution meets the need you uncovered; accelerates learning when you adopt a low-resolution prototyping mindset

  3. Mini project for today: Improve the car maintenance experience . . . What could we do to improve the car maintenance experience?

  4. Erica: Truck owner John: Mechanic Play: the role of an “imposter” ethnographer Note: what is important to Erica and John

  5. Erica video

  6. What’s important to Erica? To feel empowered “It makes me feel good” (to drive up in the big truck) To appear knowledgeable “I don’t want to look dumb, or sound dumb” To trust her mechanic “I have to trust, I have no other choice” To be independent “I can deal with the situation . . . I can figure out what I need to do and just do it” To learn “I wish they would let me go in the bay . . . So I could learn more”

  7. John video

  8. What’s important to John? To be trusted “You think you had a good reputation, but it wears on you when people question you.” To tackle a challenging problem “Watching it drive out of the driveway with no problem at all” “I listen to Car Talk on my day off to listen to peoples’ gripes and see if I can get the answer.” To build relationships with customers “I love the clientele… familiar faces that come back time and time again comprise 80% of my enjoyment of my job.” To service knowledgeable clientele “They understand stuff, so it’s not a big battle”

  9. What’s important to Erica To feel empowered “It makes me feel good” (to drive up in the big truck) To appear knowledgeable “I don’t want to look dumb, or sound dumb” To trust her mechanic “I have to trust, I have no other choice” To be independent “I can deal with the situation . . . I can figure out what I need to do and just do it” To learn “I wish they would let me go in the bay . . . So I could learn more”

  10. In the context of car maintenance, How might we enable Erica . . . To feel empowered To appear knowledgeable To trust her mechanic To be independent To learn

  11. What’s important to John To be trusted “You think you had a good reputation, but it wears on you when people question you.” To tackle a challenging problem “Watching it drive out of the driveway with no problem at all” “I listen to Car Talk on my day off to listen to peoples’ gripes and see if I can get the answer.” To build relationships with customers “I love the clientele… familiar faces that come back time and time again comprise 80% of my enjoyment of my job.” To service knowledgeable clientele “They understand stuff, so it’s not a big battle”

  12. In the context of car maintenance, How might we enable John . . . To be trusted To tackle a challenging problem To build relationships with customers To service knowledgeable clientele

  13. HOW to brainstorm: Rules

  14. In the context of car maintenance, HMW enable Erica . . . HMW enable John . . . To feel empowered To appear knowledgeable To trust her mechanic To learn To be independent To tackle a challenging problem To be trusted To build relationships with customers To service knowledgeable clientele Select One Need for Your User Brainstorm in Team: 10 minutes

  15. Selection :: Post-Brainstorm THERE IS NO ‘BEST’ IDEA DON’T EDIT BASED ON FEASIBILITY YET MAINTAIN YOUR INNOVATION POTENTIAL

  16. idea selection is a critical step Yield familiar and incremental results All the creative, wild, bad, OK, and undeveloped ideas from your brainstorm When evaluated with typical “attractive” and “feasible” criteria before direct implementation

  17. we will select and develop high potential ideas Can be developed for feasibility All the creative, wild, bad, OK, and undeveloped ideas from your brainstorm Selected for potential

  18. IDEATION : Select multiple concepts Use contrasting selection criteria to preserve innovation potential

  19. prototyping is an ATTITUDE

  20. keep it LO-RES

  21. create EXPERIENCES

  22. Prototyping Activity AS A GROUP Choose the 2ideas that have the most votes IN HALF-TEAMS Divide your group in half and assign one of the ideas to each half Take 8 minutes to make a tangible version of the idea

  23. Get Feedback Find a pair designing for the other user Test your idea Play the role of Erica or John as you are giving feedback. 5minutes for each share/test, then switch.

  24. Share your results :: Headline! Share an idea you created. What was the feedback? Where would you take it?

  25. EMPATHY • gives confidence that you are working on a meaningful problem; • forces you to take a perspective other than your own • imposter ethnographers • observe what people say & do to infer what they think & feel • extreme users • IDEATION • generates many unexpected and diverse alternatives to draw from when looking for a new approach • defer judgement, wild ideas, build on ideas of others • select multiple concepts with different criteria • PROTOTYPING & FEEDBACK • accelerates learning, reduces risk, and gives confidence that your solution is desirable, feasible and viable • attitude of experimentation • lo-res experiences

  26. d.mindsets

  27. Design Thinking Hawaii Bootcamp • June, 2013 • For more information, visit: http://designthinkinghawaii.com • Joel Ching: joel.ching@inoviprojects.com • KeokiNoji: knoji@hawaii.edu

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