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Chapter 30.1

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Chapter 30.1

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    1. Chapter 30.1 / 30.2 Product Planning, Mix and Development

    2. Product Planning Decisions about features that are needed to sell a businesss products, services or ideas

    3. Product Mix All the different products that a company makes or sells.

    4. Product Line Group of Closely related products manufactured and / or sold by a business Cereals ---- Kelloggs

    5. Gillette Product Mix

    6. Adds to overall sales, market share and increased sales

    7. Steps to Product Development Generating Ideas Cultural Trends, Behavior Screening Ideas ..Companies match idea against Co. objectives Developing Business proposal Potential sales, costs Developing the product prototype final product Testing the product Test Marketing Introducing product (Commercialization) If response if favorable, product introduced into the marketplace Evaluating customer acceptance Tracking customer acceptance

    13. Credits. www.mcdonalds.com www.pg.com www.fordmotor.com www.wendys.com www.jif.com www.kraftfoods.com

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