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MUSTACHE MARKETING

MUSTACHE MARKETING. By: Courtney Enyart , Erica Liu, Shannon DelBozque. History of the Mustache. Labia sebucula (Latin for "lip sweater") Shaving with stone razors was technologically possible from Neolithic times First known portrait of mustache is an ancient Iranian horseman 300BC.

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MUSTACHE MARKETING

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  1. MUSTACHE MARKETING By: Courtney Enyart, Erica Liu, Shannon DelBozque

  2. History of the Mustache • Labia sebucula (Latin for "lip sweater") • Shaving with stone razors was technologically possible from Neolithic times • First known portrait of mustache is an ancient Iranian horseman 300BC

  3. Modern History of the Mustache • (1970s) - Complementary fashion with a perm and turtleneck • Required of all American men and 22% of women • (1980-1988) - Hard times since end of Disco era and 1981 retirement of Walter Cronkite • (1989-present) - Short rebirths with up’s and down’s

  4. Who is AMI? • American Mustache Institute • "Why not bring back the mustache?" • A think tank and advocacy organization for facial hair

  5. Mustache Marketing • A vehicle such as the humor-based AMI could be extraordinarily valuable for companies • Mustache Marketing Companies • Bud Light • Dodge • Axe

  6. Discussion Questions? • Do you think the success of AMI is just a fad or here to stay? • Do you think using a humor-based social media strategy like AMI has could be successful for any product/service/campaign? • How many men in class have mustaches?

  7. Sources • http://www.youtube.com/watch?v=ac0TqU0EMQM • http://www.americanmustacheinstitute.org/Default.aspx • http://adage.com/goodworks/post?article_id=142126 • http://images.smarter.com/blogs/prince%20mustache.jpg

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