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The value of social media optimization for business

This PPT talks about how anyone can promote their website using social media. Social media optimization plays an important role in the success of a website. The process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity. For more info, visit at http://www.audaciouscorp.com

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The value of social media optimization for business

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  1. Social Media Optimization By Audacious Systems Designs Social media optimization , Search engine marketing & Social bookmarking

  2. SOCIAL MEDIA OPTIMIZATION

  3. How do people use the web to find stuff? • IN THE BEGINNING: DIRECTORIES Directories like Yahoo circa 1997 acted as leaping-off points. • AND THEN CAME: SEARCH ENGINES As search engine algorithms improved, people began simply searching for what they wanted, leading to Search Engine Optimization (SEO). • AND NOW: SOCIAL MEDIA People use blogs, social networking sites, and wikis to find news and information filtered by their interests.

  4. What is SMO ? • Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites.

  5. How to do Social Media Optimization ? • Social Networking • Micro Blogging • Video Promotions • Slide Promotions / Case Study Promotions Blogging • Photo Sharing • Group participation, Answer and comment posting • RSS Promotions • Widgets Promotions

  6. Social & Professional Networking • Promote at Social Communities like Facebook, vk, Myspace • Promote at Business and Professional Networking sites like Linkedin, Twiiter,Plexo, Xing, Brijj, Peer Power, Connexions, siliconindia etc

  7. Micro Blogging • News promotion, Event Promotion, Company promotions and other promotions via Micro Blogging Sites like Twitter, Pownce, tumblr , Frazr,Plurk,brightkiteidenti.ca, mysay etc.

  8. Video Promotions • Share news, updates, information via most visual tool : Video • Promotion on YouTube Profile, Facebook Profile, MySpace profile etc

  9. Slide Promotions / Case Study Promotions • Making of PowerPoint on different topics and Promote slides via Slideshare, slideburner, scribd to get more Brand recall and Brand visibility • Promote Case Studies / Testimonial via PPT slides

  10. Blogging • Blog on niche topics for promotion news, event, video • Use blog for cross platform promotions, networking utilities • Getting visitors from niche sectors

  11. Photo Sharing • Share different photos related to portal can be promoted by Photo Sharing sites like flicker, Picasa, photobucket etc • Increase Brand Recall from your vertical

  12. Group participation, Answer and comment posting • Participation on different related groups at Yahoo & Google Groups as well as different social networking sites. • Answer question at Yahoo Answer and other related sites • Post relevant comments on vertical specific blogs.

  13. RSS Promotions • Submit RSS to all major readers, promote through Social Media • Cross promotion of different RSS feeds on blogs • Submit RSS to different ping sites

  14. Widgets Promotions • Make badge of your site and promote it via site. • Make widgets for promoting news, articles • Use this badge / widgets to blogs and social network profile.

  15. The Difference between Facebook, Twitter, LinkedIn, Google+, YouTube, & Pinterest • Social media is ever-changing. There’s always a new crazy way people can document every aspect of their lives, but what if you’re a business?  • Facebook • With about 1.65 billion monthly active users, Facebook is one of the most popular platforms, not only for personal use but business as well. For businesses, Facebook is a place to share photos, updates, and general news with those who follow or “like” you. Fans of your business come to your Facebook page to find out what’s going on with your company, see pictures of what’s going on, or explore events.

  16. How to use Facebook to promote your business • 1 Find out if your customers are on Facebook; and whether they expect to find your business there. If you run any kind of consumer-facing enterprise, such as a café, a shop, a plumbing business or an ecommerce website, many of your customers will want to keep in touch on Facebook.

  17. 2 • Register for your free account. Getting started on Facebook is quick and easy. You don’t necessarily need a personal page to create a business page but it can be a good way to drive traffic to your business page.

  18. 3 • Get inspiration and advice on the Facebook for Business page. It has lots of useful case studies featuring businesses of all shapes and sizes.

  19. 4 • Tell people you are on Facebook. Use other social networks, like Twitter, to post links to your Facebook page, put details of it on your website and all your marketing literature, and include a link below your email signature.

  20. 5 • Make the most of your profile. Include appropriate images, a link to your website, an overview of your company and a description of your product or service.

  21. . • 6 Use keywords in your profile and posts that people are most likely to search for in relation to your product so your page appears more prominently in search engine results. A key advantage of having a Facebook page for your business is that customers will be able to find you more easily from their mobile devices.

  22. . • Post content that people typically enjoy on Facebook. Images, in particular, tend to attract the most likes, shares and comments. According to Facebook, images account for 75% of content posted by brands. The content you post should show the human side of your business but make sure it is in line with your brand values and does not damage your reputation.

  23. . • Use advertising to reach out to specific groups of people. Facebook allows you to target ads based on everything from location and demographics to behavior and interests or even a combination of these.

  24. . • Engage with your followers. Facebook users love to talk to real people and share their news and views. Reply to queries and respond to comments, including any complaints. You can also encourage discussion and feedback — positive user-generated content provides a very powerful endorsement for your business.

  25. . • Re-Direct people to your own website or blog from your Facebook page. Set your blog’s RSS feed so that you automatically publish snippets on your Facebook page to encourage followers to visit your website.

  26. . • Reward your Facebook followers by running competitions or providing exclusive deals. Many people use Facebook to find special offers that aren’t available elsewhere.

  27. . • Measure everything, Page Insights provides an overview of who your customers are and how they’re connecting with your business. You can also use the Adverts Manager dashboard to see how your ads are performing against your objectives.

  28. Twitter Twitter Twitter is fast-paced, concise, and easy way to connect with your audience. With over 310 million registered users (and growing), Twitter is a sea of information of 140 character or less content waiting to be read, clicked, followed, and re-tweeted.

  29. LinkedIn LinkedIn is different from the rest of the social media outlets because it’s specifically designed for business and professionals. Users mainly go to LinkedIn to showcase their job experience and professional thoughts, making it one of the more important platforms to use for those in B2B

  30. Google+ Google+ is Google’s answer to social networking. Similar to Facebook pages, Google+ allows you to share updates, videos (linked directly to your YouTube account), be followed, and get reviewed, but with the addition of creating “circles.” Circles are segmented lists you can create of your contacts and followers to pick and choose which content they see, but more on that later.

  31. YouTube YouTube is the leading video-sharing platform in the world. On your channel, your brand can share and edit its own videos, create playlists, and prompt discussions. Since it was bought over by Google in 2006, YouTube is another platform that the search gives priority to in its search results so take advantage of it!

  32. Pinterest Pinterest is one of the more unique marketing platform on this list. Instead of posting content for your audience to read, on Pinterest, you’re posting just a clickable picture and a short caption. This is a very popular platform for brands with a tangible product, i.e. clothing and food brands, restaurants, those in eCommerce, etc.

  33. Thanks for watching Contact us 91 120 4299229 for Digital marketing Services visit www.audaciouscorp.com Email info@audaciouscorp.com

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