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Walgreens Network Termination

Walgreens Network Termination. Background. Background. Walgreens is the nations largest retail pharmacy chain, with nearly 8,000 locations across the country Includes Duane Reade and Happy Harry’s pharmacies in the N.E.

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Walgreens Network Termination

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  1. Walgreens Network Termination

  2. Background

  3. Background • Walgreens is the nations largest retail pharmacy chain, with nearly 8,000 locations across the country • Includes Duane Reade and Happy Harry’s pharmacies in the N.E. • Walgreens announced on June 21 that they were at an impasse in their negotiations with Express Scripts on a new contract • Contract expires at midnight on 12/31/11 • Blue Cross Blue Shield of Georgia members will not be able to receive their prescriptions from Walgreens beginning 1/1/12

  4. Background, continued • Walgreens has initiated a public relations/propaganda campaign • Seeking to contract directly with large employers and health insurers • Encouraging members to contact their employer and insurance company to put pressure on them to keep Walgreens available to them • Multiple communications from Walgreens to members • A new deal could be reached anytime before or after 1/1/12

  5. Communications

  6. Walgreens PR Campaign

  7. Our Communication Strategy • Given the increased aggressiveness of Walgreens communications, we began communicating to brokers, employers and members • Reduce member and client anxiety and concern about access • Assure members and clients that access would not be substantially affected and other in-network providers are within 0.5 miles of a Walgreens (on average) • Establish a sense of urgency for members to transfer their Rx’s to other in-network pharmacies

  8. Walgreens Update – Communication Plan

  9. Bcbsga.com – Member Website • We’ve updated our Member websites to help guide our members to obtain information on how to find a pharmacy and obtain answers to questions. Members will see this link on the homepage.

  10. Q & A

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