1. How to Use Social Media for Business Presented by Stephen G. Nichols Owner, Boswell Small Business Marketing Inc. Communications Committee Chair, Rotary Club 13

2. Agenda: • Overview • Benefits/Risks • Examples of Rotary 13 social media • What you can do to start today

3. What is Social Media? • A tool in your marketing toolbox • Augments existing marketing plan • Provides means and opportunities to connect that otherwise would not be available

4. How to Benefit? • Clearly-defined goals that fit with your marketing plan • Know who your target audience is and what they like • Choose the best platform(s) • Implement strategy and track results

5. Why Not Just Email? • Consumer’s choice • Social media networks are just a virtual extension of the grapevine • Empowers your target audience to come to you when they need your help, not the other way around

6. What’s the Catch? • Time • Trust

7. Is it Safe? • Privacy settings • Buy internet security software • If you wouldn’t say it in front of your boss, your spouse or your mom, then don’t say it on social media

8. Protecting Your Brand • Domino’s horror story • Google Alerts • Respond to complaints quickly and earnestly

9. It’s All About… • Communication • Relationships • Creativity • Money

10. How to Get Connected • Facebook • LinkedIn • Twitter

11. How to Stay Connected • Starting from scratch: 1 hour per week • Don’t do too much all at once • Don’t get behind

12. Conclusions • Content is king • You must participate regularly • From marketing funnel to sales pipeline • Have fun, but not too much fun

13. Questions?

14. For More Information: www.boswellsmallbusiness.com