1. The South Wedge Farmers’ Market Chris and Vicki Hartman

2. Mission • To support local economies through an increase in local purchasing and by enhancing the systems and excitement associated with integrated, local, living economies. • To build community by bringing people together in an on-going, open and engaging atmosphere, and to support the dialog, relationships, and engagement necessary to the social capital that is foundational to sustained community renewal • To directly and indirectly promote health and healthy choices for residents through quality options in food and the associated food system's environmental impact. • To provide city residents with access to fresh, locally produced foods and to connect local, sustainable farms to an active urban market. • To raise awareness around food production and distribution and to assist in building a sustainable 'foodshed' for the South Wedge and surrounding neighborhoods. • To enhance the economic viability of the South Wedge and surrounding neighborhoods through an increase in the activity and excitement associated with the neighborhood and an increase in the pedestrian traffic in the area.

3. The Two Sides of WHY • The success of the market in terms of local foods purchased and profits for local farmers. • The market as a very effective tool towards the individual, social and economic health of urban communities.

4. Market Success • Giving the community ownership • Infusing the market into community life • Creating a sense of belonging • Building a “word-of-mouth” buzz

5. Community Revitalization • Enhancing the social activity within neighborhoods • Building Social Capital • Supporting local businesses • Allowing for accessible models of neighborhood-based economic development • Enhancing the multiple components of neighborhood health status

6. The many sides of HOW • The establishment of an Advisory Committee • “Hitting the Streets”, building the networks • Place-making • Market night as Community Event • Resource for the Community • Special Events • NEW THIS YEAR…

7. Advisory Committee Inclusive and Authentic participation form the community to envision the market, set mission and goals, create rules and regulations, and push it all forward… • Neighborhood Residents • Farmers • Business Owners • Food Activists/Professionals • City Officials/Urban Planners • Market Management • Youth

8. “Hit the Streets” Building networks of involvement - neighborhood residents, local businesses, organizations, groups, artists, other efforts. • Neighborhood Association, Block Clubs, Tenant Associations, etc. • Local Business Association • Sector planning group • Churches, schools, rec. centers • Assistive living facilities and service providers • Etc.

9. Placemaking Designing a space and experience that fosters interaction, enthusiasm, enjoyment, comfort, belonging, being part of something “good”, and merriment! • Layout and aesthetic • Creative, informative, inspiring • Safe for all ages • Music, Art, Special Events • Ever present, accessible, and respectful Market Management

10. Market Night as Community Event “Third Thursdays” in the South Wedge are now a community wide event. • Specials at area bars and restaurants. • Sales or shows at area shops. • Live music at businesses and at 2 pocket parks in the neighborhood. “Come to the Market…Spend an Evening in the Wedge”

11. Being a Resource for the Community Listening and responding to community needs and desires • Food, experience, convenience, variety, accessibility • Direct Delivery • Helpful information, recipes, food preserving ideas • Workshops and educational events • Public platform to get word out

12. Special Events Bringing people out for creative, informative, and enjoyable events at the market • Opening Day, “Vine Cutting” Celebration • Workshops and Educational Events • Round Table Discussions • Holiday Celebrations • Meals at The Market

13. Into This Year… We are seeking to greatly enhance our level of community engagement towards the mission of enhancing the individual, social, and economic health of our neighborhood. • EBT and WIC Outreach • Community Supported Market • Market Meal Deals • Open Mic Recipe Night • Opening Day, May Day Event • Market Ambassadors for each street • Neighborhood Associations and Newsletters • Visiting Chefs • Story Corp. • Youth Led Cooking Demonstrations and Video • The Dance of The Red Tomato • ConcrEAT Local • Local Foods Fest

14. The South Wedge Farmers’ Market http://www.swfarmersmarket.org