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Native advertising is commonly seen in social media feeds or as suggested content on websites. Native advertising, unlike display or banner ads, does not appear to be advertisements. They appear to be a natural part of the page's editorial flow. Native advertising is non-disruptive, meaning it exposes readers to commercial material without sticking out like a sore thumb. https://www.revglue.com/blog-detail/72-native-ads-made-simple-what-you-need-to-know