Mailpiece Design With Pricing in Mind

1. Mailpiece Design With Pricing in Mind

2. Agenda • Standardized addressing • Machinable & Non-machinable • Automation letters & automation flats • NEW- Intelligent Mail Barcoding • Evaluation tools • Folded Self-mailers

3. The HEART • of any mailpiece is • the delivery address

4. PRESORTED STANDARD U.S.POSTAGE PAID VARTEC • NON-ADDRESS DATA #JAN00 000 CA#1508 LT 52 • INFORMATION / ATTN MR J BROWN • RECIPIENT CENTRAL LIBRARY • DELIVERY ADDRESS 3915 E CHAIN BRIDGE RD • CITY, STATE, ZIP CODE FAIRFAX VA 22030-3999 Standardized Addressing Format.

5. Postal Addressing Standards PUB 28 Best resource for comprehensive addressing information

6. Machinable Letters

7. Machinable Letters Maximum Weight First-Class Mail = 3.3 ounces Standard Mail = 3.3 ounces

8. PRESORTED FIRST CLASS POSTAGE PAID PERMIT NO. 23 NORMAN, OK Square MR JOHN CORREY 111 MAIN ST CITY, STATE ZIP CODE Aspect Ratio Non-machinable Characteristics Must be less than 1.3 but more than 2.5 Address along shorter dimension

9. Non-machinable Characteristics Mailpieces over 4 ¼ inches high or 6 inches long AMY JONES 4532 WEST DRIVE SAN ANTONIO TX 78284-9623 Must be at least .009 inch Thick

10. Non-machinable Characteristics Pieces that are polywrapped,orhaveclasps, strings, or buttons Pieces that contain odd-shaped contents Pieces that are too rigid

11. SPINE SPINE FOLD U.S. POSTAGE PAID PERMIT xxx City State U.S. POSTAGE PAID PERMIT xxx City State U.S. POSTAGE PAID PERMIT xxx City State U.S. POSTAGE PAID PERMIT xxx City State MAILPIECE DESIGN ANALYST 125 W SOUTH ST INDIANAPOLIS IN 46206-9651 MAILPIECE DESIGN ANALYST 125 W SOUTH ST INDIANAPOLIS IN 46206-9651 MAILPIECE DESIGN ANALYST 125 W SOUTH ST INDIANAPOLIS IN 46206-9651 MAILPIECE DESIGN ANALYST 125 W SOUTH ST INDIANAPOLIS IN 46206-9651 Non-machinable Characteristics Folded Edge Perpendicular to Address? Bound Edge on the Top or on the Shorter Side

12. What We Want to Avoid

13. Will Revised Standards Make a Difference? Existing vs. New Standards • Top group shows condition of pieces when using existing requirements • 60lb paper with one tab at top center • Bottom group shows condition of pieces when using revised requirements • 70lb paper with two tabs at top

14. Basic Design Elements Dimension Height – 3.5” to 6” max Length – 5” to 10.5” max Weight – up to 3oz Paper basis weight - Book grade (Text, Offset) Basic Folded Self-Mailer design 70lb min for 1oz mailpiece; 80lb over 1oz up to 3oz Optional elements added basis weight ranges from 80lb to 120lb basis weight increases when piece weight is over 1oz Newsprint paper allowed on quarter-fold design only 55lb min newsprint paper which correlates to 60lb Book wgt 1.5 inch tabs required

15. Quarter-Fold Design Two folds perpendicular create a quarter-fold mailpiece Folds must be at the lead and bottom edge Single layer attachment or reply envelope allowed within Paper basis wgt – 70lb min, 80lb if over 1oz. • Newsprint requires 55lb min which correlates to 60lb Book wgt Reply Envelope inserted within fold Attachment These are only representative illustrations of potential designs.

16. Summary Basic elements Fold style / orientation Horizontal or vertical (oblong) Panels are formed when sheet(s) of paper are folded Panel is final fold, bottom up to top on non-address side Number of host piece panels determined by design FSMs must have (2) panels min; qtr-fold (4) min Flap (if used) is final fold used in closure of mailpiece External flap is final fold down from top on non-address side or from lead to trail edge Die-cut shape allowed must be sufficiently sealed to panel

17. Summary Optional creative elements Interior attachments / loose enclosures Attachments secured to panel Enclosures in pocket or other style containment method Die-cutout hole(s) - no through holes allowed Placement, size, shape and amount defined Perforation elements: cut-to-tie vary by design / weight Pull-open strip, pop-out or pop-open panes Exterior attachments based on current DMM standards Recommendations only, not required Friction (less than 2.0kv), static (0.26-0.34), coating (vs raw paper)

18. Automation Letters Automation lettersmust meet standards for: Paper stock Print contrast Reflectance Flexibility Barcoding

19. Automation Flats • Flexibility • Length • Thickness • AFSM 100 Compatibility • Rectangular • Size standards

20. Flexibility Test - part 1

21. Flexibility Test - part 2

22. Flexibility Test - part 2

23. Quality Mailpiece Design $aves Dollars and Makes $ense

24. Templates Notice 3-A Notice 67 Notice 124

25. Publications Postal Addressing Standards Pub 28 Pub 178

26. Eyepiece Reticle Template Purpose: Evaluates Barcodes

27. PANTONE 225U 5 parts PANTONE Rhod. Red 3 parts PANTONE Rubine Red 8 parts PANTONE Trans. White PANTONE 301U 13 parts PANTONE Process Blue 3 parts PANTONE Reflex Blue 1/2 parts PANTONE Black PANTONE 375U 12 parts PANTONE Yellow 4 parts PANTONE Green PANTONE COLOR GUIDE

28. Scanner

29. Barcodes Intelligent Mail Barcode Retired as of January 27, 2013 POSTNET Code

30. Mailpiece Design with Pricing in Mind: • Save dollars by keeping current on rate incentives for quality mailpiece design • Save time through the advantages of automated processing

31. Questions Cindy Pease- Manager, BME Cindy.j.pease@usps.gov 703-698-6380 Steven Booker – Business Alliances Manager Steven.l.booker@usps.gov 804-897-5759