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Mailpiece Design With Pricing in Mind GBPCC April 21, 2011 Presenter: Andr ée Kater, Mgr. BMEU, AL District

Mailpiece Design With Pricing in Mind GBPCC April 21, 2011 Presenter: Andr ée Kater, Mgr. BMEU, AL District. Agenda. Standardized addressing Machinable and nonmachinable Automation letters and automation flats Barcoding formats Evaluation tools MERLIN Mail processing equipment.

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Mailpiece Design With Pricing in Mind GBPCC April 21, 2011 Presenter: Andr ée Kater, Mgr. BMEU, AL District

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  1. Mailpiece Design With Pricing in Mind GBPCC April 21, 2011 Presenter: Andrée Kater, Mgr. BMEU, AL District

  2. Agenda • Standardized addressing • Machinable and nonmachinable • Automation letters and automation flats • Barcoding formats • Evaluation tools • MERLIN • Mail processing equipment

  3. The HEART • of any mailpiece is • the delivery address

  4. PRESORTED STANDARD U.S.POSTAGE PAID VARTEC • NON-ADDRESS DATA #JAN00 000 CA#1508 LT 52 • INFORMATION / ATTN MR J BROWN • RECIPIENT CENTRAL LIBRARY • DELIVERY ADDRESS 3915 E CHAIN BRIDGE RD • CITY, STATE, ZIP CODE FAIRFAX VA 22030-3999 Standardized Addressing Format.

  5. Postal Addressing Standards ____________________ Postal Addressing Standards PUB 28 Best resource for comprehensive addressing information Available online at http://pe.usps.gov/text/pub28/welcome.htm Publication 28 July 2008

  6. Machinable Letters • Complete delivery address • No nonmachinable characteristics • May be prepared as letters, folded self-mailers, or booklets • Booklets and folded self-mailers must be tabbed according to DMM specifications

  7. Machinable Letters Maximum Weight Presort First-Class Mail = 3.3 ounces Standard Mail = 3.3 ounces

  8. PRESORTED FIRST CLASS POSTAGE PAID PERMIT NO. 23 NORMAN, OK Square MR JOHN CORREY 111 MAIN ST CITY, STATE ZIP CODE Aspect Ratio Nonmachinable Characteristics Length divided by height must be at least 1.3 but not more than 2.5 Address parallel to shorter dimension

  9. Nonmachinable Characteristics Mailpieces over 4 ¼ inches high or 6 inches long Must be at least .009 inch Thick 4 ¼” AMY JONES 4532 WEST DRIVE SAN ANTONIO TX 78284-9623 6”

  10. Nonmachinable Characteristics Pieces that are polywrapped,orhaveclasps, strings, or buttons or envelopes not made of paper Pieces that contain odd-shaped contents Pieces that are too rigid

  11. KOI FARM P.O. BOX 999 NORMAN OK 73070-0999 STD PRSRTD U.S.POSTAGE PAID NORMAN, OK PERMIT NO. 353 FRANK FISHER 52 BOGGESS ST BUCKHANNON WV 26201-2144 FOLD Nonmachinable Characteristics A folded self-mailer that is not folded and tabbed according to DMM specifications

  12. Nonmachinable Characteristics Booklets that are not tabbed per DMM or spine at the top SPINE CHURCH OF NCED P.O. BOX 999 NCED OK 73070-0999 NONPROFIT U.S.POSTAGE PAID NCED, OK PERMIT NO. 999 NONPROFIT U.S.POSTAGE PAID NCED, OK PERMIT NO. 999 CHURCH OF NCED P.O. BOX 999 NCED OK 73070-0999 8¼” SPINE OCCUPANT 52 BOGGESS ST BUCKHANNON WV 26201-2144 OCCUPANT 52 BOGGESS ST BUCKHANNON WV 26201-2144 Machinable with tabs per DMM Nonmachinable regardless of tabs

  13. Nonmachinable Characteristics Letters with nonmachinable characteristics • First-Class Mail 3.3 ounces or less pays Nonmachinable Surcharge • Standard Mail letters 3.3 ounces or less charged Nonmachinable Price • Standard Mail letters over 3.3 up to 3.5 ounces charged the non-automation flat price

  14. Automation Letters Automation lettersmust meet standards for flexibility

  15. Mail Designers INC Automation Letters Paper Stock Mail Designers INC

  16. National Postal Forum 810 Mount Vernon PL NW Washington DC 20001-3614 National Postal Forum 810 Mount Vernon PL NW Washington DC 20001-3614 National Postal Forum 810 Mount Vernon PL NW Washington DC 20001-3614 Automation Letters Print Contrast

  17. National Postal Forum 810 Mount Vernon PL NW Washington DC 20001-3614 National Postal Forum 810 Mount Vernon PL NW Washington DC 20001-3614 Print Reflectance

  18. Automation Letters Barcoding

  19. FLATS ADDRESSING REQUIREMENTS

  20. FLATS ADDRESSING REQUIREMENTS

  21. Automation Flats • AFSM 100 Compatibility • Flexibility • Uniform Thickness • Rectangular • Deflection • Size Standards

  22. Standard Mail • Too rigid • Longer than 15” up to 15-3/4” • Thicker than ¾” up to 1-1/4”

  23. First-Class • Too rigid • Longer than 15” • Thicker than ¾”

  24. Flexibility Test - part 1

  25. Flexibility Test - part 2

  26. Flexibility Test - part 2

  27. Deflection Test An automation flat-size mailpiece must meet maximum deflection standards For pieces 10 inches or longer: 1. Place the piece with the length perpendicular to the edge of a flat surface and extend the piece 5 inches off the surface. Turn the piece around and repeat the process. 2. The piece is automation-compatible if it does not droop more than 4 inches vertically.

  28. Deflection Test For pieces less than 10 inches long: 1. Place the piece with the length perpendicular to the edge of a flat surface and extend the piece one-half of its length off the surface. Turn the piece around and repeat the process. 2. The piece is automation-compatible if it does not droop more than 1 inch less than the extended length. For example, a piece 8 inches long would extend 4 inches off a flat surface. It must not droop more than 3 inches vertically.

  29. Quality Mailpiece Design $aves Dollars and Makes $ense

  30. Templates Notice 3-A

  31. Templates Notice 67

  32. Templates Notice 3-S

  33. Templates Notice 04-A

  34. Eyepiece Reticle Template Purpose:Evaluate Barcodes

  35. TMI DIGITAL MICROMETER Measures paper thickness

  36. ENVELOPE REFLECTANCE METER

  37. PANTONE 225U 5 parts PANTONE Rhod. Red 3 parts PANTONE Rubine Red 8 parts PANTONE Trans. White PANTONE 301U 13 parts PANTONE Process Blue 3 parts PANTONE Reflex Blue 1/2 parts PANTONE Black PANTONE 375U 12 parts PANTONE Yellow 4 parts PANTONE Green PANTONE COLOR GUIDE

  38. Scanner

  39. Barcodes Intelligent Mail Barcode PLANET Code™ POSTNET Code

  40. MERLIN

  41. RBCS LMLM Mail Processing Equipment Manual Manual 1- AFCS Manual 2-MLOCR 3-DBCS 4-DPBCS

  42. Mailpiece Design with Pricing in Mind • Save money with quality mailpiece design • Save time with the advantages of automated processing

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