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Name : Maurice Hancock Date : 7 th February 2008

Name : Maurice Hancock Date : 7 th February 2008. Microsoft Business I n telligence —Empower Everyone in Your Organisation. The Execution Gap …. 95% of a typical workforce does not understand how the organisational goals and objectives relate to their jobs

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Name : Maurice Hancock Date : 7 th February 2008

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  1. Name : Maurice Hancock • Date : 7th February 2008

  2. Microsoft Business Intelligence—Empower Everyone in Your Organisation

  3. The Execution Gap… • 95% of a typical workforce does not understand how the organisational goals and objectives relate to their jobs • 90% of organisations fail to execute their strategies successfully • 86% of team spend less than one hour per month discussing strategy • 60% of organisations do not link their strategies to their plans and budgets Source: Palladium Group/BSCOL

  4. Why is that… • Complex Tools delivered to Business Users • Business / Casual Users need training courses • High License price. • Multiple products for IT to administer

  5. Business Analysts Executives How Business Performance Management is addressed today Many moving parts Manual consolidation Linked Spreadsheets Error-prone Slow Is any of this still relevant? Information Workers

  6. Differentiating the offering • Integration • Economics • Complexity / Functionality

  7. Plan • Monitor IntegrationEveryone Uses Business Intelligence Information In Four Main Ways… • Report • Analyse

  8. Functionality through familiar interfaces Personal BI Team BI Organisational BI Spreadsheet Analysis Data entry and report viewing Publish and Share Information Aggregate Plans and Forecasts Datamining KPI Analysis Ad-hoc reporting

  9. Economics Executives and Managers • £1,000 + Functional Employees Knowledge Workers

  10. High Average User Costs Force You To Decide Who Will Go Un-served Or Underserved Executives and Managers • The Un-served and Underserved Functional Employees Knowledge Workers

  11. Microsoft Business Intelligence Improving organisationsby providing business insights to all employees leading to better, faster, more relevant decisions • Complete and integrated BI and Performance Management offering • Widespread delivery of intelligence through Microsoft Office • Enterprise grade and affordable

  12. Media & Entertainment Driving Business Performance in Print & Publishing Companies

  13. Media & Entertainment Challenges • New Business Models • New partnerships • New revenue mechanisms • Traditional revenues subsiding • Maximise customer relationships & profitability • Recruiting new customers is more costly than growing existing relationships • Need to deliver the most relevant content to customers and audience segments. • Complex Infrastructure through M&A • Regulatoryreporting – (e.gOffcom)

  14. Print and Publishing Challenges

  15. People Divided by Disparate Systems… Finance & Management Operations & production Customer Care & Sales Editorial & Content

  16. Optimising the Print Pricing

  17. Driving Business Performance Business Intelligence for Telecommunications Companies

  18. Current Business Performance Landscape • Slow and inflexible • Only 20% of firms update budgets within the fiscal cycle. • Average firms wait 11 days from month end to get reports. • Fragmented • Average $B+ firm has 10 GLs, 12 budget, 13 report systems. • Only 26% have integrated planning and reporting processes. • Labor intensive • Average time for annual budget process is 4-5 months. • Budgeting process takes up 20-30% of managers time. • Finance staffs spend 79% of time on “low-value” activities. • Costly and ineffective • Cost to budget is 23,000+ person days per $B in revenue. • 60% of firms fail to align actions & strategy. * Best Practices in Planning and Management Reporting by David A. J. Axson.

  19. Microsoft’s BI solution Core components for Service Providers BusinessIntelligence • Microsoft solution to analyse, plan, monitor, scorecard, budget and model business processes • Powerful analytical tools for enterprise-ready businesses • Flexible workflow integration • Standardisation of existing tools using Microsoft Office Enterprise Cube Business Process Management Data Integration Content Management

  20. Business Intelligence Module Solutions for Service Providers Profitability Management Churn Analysis Customer Segmentation Revenue Management Increase marketing efficiencies by identifying customer segments and expected buying behavior Identify revenue leakage areas and concerns. Plan actions and view trends in order to increase revenue Identification and analysis of customer accounts by most and least profitable or ARPU Identify, reduce and prevent voluntary customer attrition through proactive and reactive measures • Interactive data mining with trend reports • Drill-down reports for discovery of customer patterns • Ad-hoc queries enable identification of new or changing buying patterns • Visibility into customer churn analysis • Explore revenue predictive analytics and trend reports • Uses familiar MS Office interfaces • Detail summary reports of top & bottom accounts • Drill-down reports on causes of non-profitable customers • Workflow-enabled to interactive with existing CRM systems • Root cause analysis of voluntary customer attrition • Assess existing customer churn score • Explore customer clustering and what-if scenarios to determine course of action

  21. Case study: Customer Profitability Large telecommunications company in the US, with over 61 million subscribers and the nation's largest digital voice and data network Customer Results/Benefits Customer Business Challenge Solution • End-to-end Customer Profitability solution based on Enterprise Cube framework and Microsoft SQL Server 2005 • Near real-time access to customer profitability analysis • Challenges identifying current premium and non-profitable customers • Process is error prone and consistently exceeds their 16 day SLA • No in-depth visibility/analysis on customers profitability • Difficulties tracking customers profitability history • Potential savings of US 1 million per month • Better customer service by reducing customer misclassification errors • Significant reduction on manual effort • Automate report generation • Dashboards and analytical drill-down tools on portal • Single Portal view

  22. Microsoft Leads the BI Quadrant

  23. Conclusion • Differentiate on Integration, Functionality and Economics • Experienced in applications for Media and Entertainment • Microsoft Enterprise Cube for Telco

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