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Non Profit Town Hall

Non Profit Town Hall. Moderator. Ny Whitaker, MA President, NY WHITAKER INC Adjunct Faculty, NYU SCPS. Panelist. Toby Boshak Executive Director Princess Grace Foundation-USA. Panelist. Ann Dean Director of Special Events Joe Torre Safe At Home Foundation. Panelist. Jim Samalis

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Non Profit Town Hall

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  1. Non Profit Town Hall

  2. Moderator Ny Whitaker, MA President, NY WHITAKER INC Adjunct Faculty, NYU SCPS

  3. Panelist Toby Boshak Executive Director Princess Grace Foundation-USA

  4. Panelist Ann Dean Director of Special Events Joe Torre Safe At Home Foundation

  5. Panelist Jim Samalis Managing Director Marketing, Communications & Events Robin Hood Foundation

  6. Who’s In the Room? Get ready to use your IML devices…

  7. Attendee Survey _____________ Question 1 • Are you an: • In house non profit event planner/fundraiser • Independent event planner/fundraising consultant • In house corporate meeting/event planner • Student • In Transition

  8. IML Results

  9. Attendee Survey _____________ Question 2 • # of years in the events industry: • 1 - 3 years • 4 – 6 years • 7 + years • Other

  10. IML Results

  11. Attendee Survey _____________ Question 2 • What types of events/projects do you produce/plan/consult on: • Non Profit Galas • Educational Events • Meetings/Corporate Events • Social Events • Tradeshows/Roadshows

  12. IML Results

  13. Attendee Survey _____________ Question 4 • Do you use social media to promote your events? • Yes • No

  14. IML Results

  15. Attendee Survey _____________ Question 4 • Do you use social media to fundraise for your events/cause? • Yes • No

  16. IML Results

  17. State of Non Profit Industry In 2010, Cause Marketing was a $1.62 billion industry, up from $120 million in 1990.

  18. Industry Summary ___________ • North American corporate spending on cause sponsorships grew at the highest in 2010 • 83% of Americans want to buy products and services that support causes Billion USD Source: IEG Sponsorship report

  19. Recent Campaigns ______________ • Bloomingdales & BCRF

  20. Recent Campaigns ______________ • Fashion’s Night Out

  21. Recent Campaigns ______________ • Swish & Philanthroper

  22. Recent Campaigns ______________ • Go Red

  23. Case Studies

  24. Princess Grace Foundation Funding arts and culture through collaboration…

  25. Results Celebrity Philanthropy Award $25,000 contribution to a non profit designated by celebrity Advancing mission of PGF-USA

  26. Joe Torre Safe At Home Foundation Hitting a home-run for LA effort to end domestic violence

  27. Results Netted $700,000 Created fully-funded Margaret’s Place in Los Angeles Advanced mission of JTSAF

  28. Robin Hood Foundation Making donors GAGA for online giving…

  29. Donors go Gaga for Youth/Education

  30. Results Used crowdsourcing to raise $$ Helped to raise awareness Leveraged celebrity partnership

  31. Driving Revenue Engaging Audiences Crowdsourcing& Social Media Partnerships Sponsorships & CCV Celebrate Your Story!

  32. 2010 Best Fundraising Methods ___ Guidestar 2011

  33. Online Giving __________________ Includes: • Donate button on your website • Donations through social media • Donations through portals: Charity Navigator, GuideStar and JustGive • Donations solicited by email

  34. Mobile Giving _________________ By 2014 Mobile internet usage will exceed desktop and laptop usage. Includes: • Text to Pledge • QR Codes • Mobile/Electronic Auctions

  35. Text to Pledge _________________ 10 Million Dollars raised in only 3 years!

  36. Sponsorships __________________ Includes: • Cause Marketing • Strategic Partnerships • Product Placement • Commercial Co-Ventures • Underwriters • In-Kind

  37. ROI = IOC/ Impact on Community __

  38. Reducing Costs/Expenses In-Kind & Pro Bono Services Partnerships Donor-Managed Programs/Events

  39. Pro Bono __________________

  40. Donor-Managed Events ________

  41. Donor-Managed Programs ________

  42. Steps you can take _____________ Lessons • Celebrate your story - digitally • Targeted Demographics • Partner with other organizations • Explore commercial co-ventures • Consider product placements • Seek legal counsel

  43. Steps you can take _____________ Lessons • Develop a process • Obtain Board buy-in • Partner to reduce expenses • Friend like groups • Tweet for your cause • Party with a purpose • Identify peer resources

  44. Questions & Answers Celebrate your success… Or Share your challenges

  45. Resources ____________________ • BizBash.com • Ventureneer.com • Sponsorship.com • Philanthropy.com • GuideStar.com • Do Something Awards • StandUp2Cancer • Twitter • Facebook • Philanthoper.com • IML.com • TexttoPledge.com • NYU.edu • NYCAFP.org • @Twitter4Good • @Philanthroper • @CaringCause

  46. IML Electronic Silent Auction Free Workshop @ IML New York Attend a FREE workshop at IML New York on December 1, 2011 to learn more about how IML’s event technology can make your fundraising event an even bigger success! Come see us in booth #551 and see IML representative Lindsay at the back of the room to get more information.

  47. THANK YOU!

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