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The Universal Tool: The Ask

The Universal Tool: The Ask. Is this fast enough?. “It may seem slow, but it’s what works...You are not selling toothpaste. You are asking people to make a meaningful commitment of their time and money based on deeply held values.”

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The Universal Tool: The Ask

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  1. The Universal Tool: The Ask

  2. Is this fast enough? “It may seem slow, but it’s what works...You are not selling toothpaste. You are asking people to make a meaningful commitment of their time and money based on deeply held values.” Building Powerful Community Organizations by Michael Jacoby Brown

  3. The Elevator Speech • Keep it brief • Avoid League lingo • Show your passion! (i.e., your personal story) • Speak to your audience and their values (i.e., LISTEN) • Get to an action point

  4. What is your personal story? • Think about the following questions: • How has the work of the League impacted my community? • How has being a member given me skills and knowledge that has enhanced my career and life? • What motivated me to join the League of Women Voters? • What does being a League member mean to me? Memorable Authentic Relatable Compelling

  5. Making the Ask: Getting to Action Scenario A At a candidates’ forum: Imagine that you are a “membership ambassador” mingling with attendees. Engage an attendee (who happens to be in your target audience) in conversation and make an ask of him/her. Scenario B At a candidates’ forum: Talk with a current member to assess their interest in deepening their experience in League. Ask him/her to move up the leadership ladder.

  6. Universal tool • Membership • Leadership • Money/resource* • Allied outreach/partnerships • Media • It all about relationships!

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