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Just Another Meme Vector

Just Another Meme Vector. v 1.0. Coming up. Game demographics: Who plays?. Game dynamics: What makes games fun?. Some examples of a maturing medium. The future: Where games are going. Demographics – Who?. The average age of a British gamer is 31. What age is the average gamer?.

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Just Another Meme Vector

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  1. Just Another Meme Vector v 1.0

  2. Coming up Game demographics: Who plays? Game dynamics: What makes games fun? Some examples of a maturing medium The future: Where games are going

  3. Demographics – Who? The average age of a British gamer is 31. What age is the average gamer?

  4. Demographics – How Many? What percentage of the UK’s population is composed of “gamers”? Gamer = has played video games in the last 6 months, on any platform 12% 59% 40% 89% There are currently over 27 m gamers in the UK.

  5. How much do they play? Of the UK’s entire population(gamers and non-gamers combined): . . . 48% play at least once per week . . . 7% play 1-3 times per month . . . 4% play less than once a month

  6. Demographics – Who? % of each age group in UK playing games, 2005: . . . what’s behind the shape of the distribution?

  7. Grew up with video games everywhere grew up with ‘niche’ games grew up without video games Every year the distribution shifts up the age brackets Demographics – Who? . . . this shape is a growth bulge.

  8. What about the girls?

  9. Gaming Attitudes

  10. Gaming Attitudes

  11. Summing Up - Gaming Demographics Gaming isn’t just for kids Gaming isn’t just for boys The average game player is 31 The average game buyer is 38 The gender split is pretty even Most people take games seriously We are in the middle of a demographic shift from a society of non-gamers to a society of gamers.

  12. Coming up Game demographics: Who plays? Game dynamics: What makes games fun? A maturing medium: Some examples The Future: Where games are going

  13. Why does this game suck?

  14. Why are games fun (or boring)? Games are puzzles Games are about pattern recognition Once you’ve got the pattern, the game is boring In tic-tac-toe, there are only 26,830 possible games (Chess = 1050 possible games) . . . so it gets boring pretty fast. Raph Koster, Game Designer

  15. This game is about the geometry of tetrads Once you can rotate tetrads in your sleep, the game becomes boring

  16. This game is about precise aim and timing Once you can shoot so straight you’re invincible, the game becomes boring

  17. This game is about thorough exploration Once you’ve explored everywhere, the game becomes boring

  18. Fun is Learning Games are challenges To overcome the challenges, you must develop skills Gameplay is the process of practising and applying these skills That’s why key moments in gameplay are achievements: “I got it! I beat level 10!” The process of gaining skills is what makes games fun.

  19. This feeling is your brain’s reward for success.

  20. Storytelling Playing Lecturing Three Learning Modes

  21. Games are the most advanced form of investigation. -Albert Einstein

  22. That’s why we’re interested.

  23. But can a game really deliver journalism? . . . or any serious message, for that matter?

  24. Games are stupid, right?

  25. Not all of them.

  26. In some games you have to perform subtle, complex tasks.

  27. Sim City Is About Tax policy Infrastructure networks Zoning laws And it sold18 million copies

  28. Games are Teachers Game challenges can be very sophisticated. To complete them successfully, you have to learn. You can learn about all sorts of things. How about some examples of games teaching socially relevant lessons?

  29. Coming up Game demographics: Who plays? Game dynamics: What makes games fun? A maturing medium: Some examples The Future: Where games are going

  30. Genocide

  31. Darfur is Dying Cost £25,000 Took 10 weeks 250,000 hits per month Over 2 m unique viewers in 2006

  32. Conflict Resolution

  33. The War on Terror A game making an editorial point . . .

  34. Fast Food Economics (Another editorial point . . .)

  35. Historical Debate (How is this different?)

  36. Coming up Game demographics: Who plays? Game dynamics: What makes games fun? A maturing medium: Some examples The Future: Where games are going

  37. Prediction is very difficult, especially about the future. - Neils Bohr

  38. The medium will mature further

  39. Movies, 1927

  40. The Return of Social Gaming

  41. A Good Year % growth in each medium in UK, 2007:

  42. Virtual Worlds Normalized Integrated Taxed

  43. Ubiquitous Gaming This woman (and others like her) is hacking real life to become more game like Convergence – waning of the console Browser-based, Flash taking over Reality is the interface

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